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[5.00] Understanding Marketing

• Marketing vs. Sales: Marketing involves persuading without the person realizing they’re being persuaded.
• Success in Marketing: If the person doesn’t realize they’re being marketed to, you’re doing it well. Sales, on the other hand, seals the deal.

[10.00] Strategies for Effective Marketing

• Red Bull Example: Red Bull’s exceptional marketing makes it synonymous with “energy drink.”
• Brand Awareness: Companies achieve success by increasing their visibility through platforms like Facebook, establishing authority through widespread exposure.

[15.00] Building a Successful Business

• Humble Marketing: Simply talking about how great a company is doesn’t engage people.
• The Power of Simplicity: Apple’s success lies in simplifying things for customers.

[35.22] Persistence Pays Off

• Evolution of Israel’s Entrepreneurship: Focus shifted from startups to building sustainable, profitable businesses.
• Positive Outcomes: This shift has led to notable achievements in the business landscape.

[44.12] Life’s Transformative Aspects

• Business Analogy: Sharing knowledge or resources doesn’t diminish one’s success; holding back can lead to burnout.
• Career Motivation: The speaker’s career thrives on engaging with entrepreneurs regularly.

Lorraine Martin is the president and CEO of the National Safety Council, a nonprofit with a century-long legacy of eliminating preventable deaths and injuries from the workplace to anyplace. Throughout her 35 years of experience in aerospace, including leading and developing global and international businesses as an executive at Lockheed Martin, Lorraine has been singularly focused on showing up for safety and supporting employees to reach their full potential. As a leader of the National Safety Council, Lorraine is passionate about helping people live their fullest lives. She is the chair of the Road to Zero Coalition, with more than 900 organizations focused on eliminating roadway fatalities by doubling down on proven measures, advancing technology, and building safe systems. She is spearheading national conversations on eliminating workplace fatalities through promising technologies, addressing impairment and safety leadership.

Topics Covered:

• Tell us about the mission of the National Safety Council.
• What is the new NSC program, Respond Ready Workplace?
• What is naloxone and is it easy to administer?
• What can employers do to develop recovery-ready policies?
• Are there any other tips to make safer workplaces?
• Where can people go for more information?

For more information visit: www.nsc.org/workplace/respond-ready-workplace

Hillel Fuld is a tech blogger/vlogger/podcaster, startup marketer, leading online influencer, and public speaker. His work and insights have been featured on CNBC, Forbes, Inc, Entrepreneur, TechCrunch, and other respected tech publications. Hillel collaborates with companies such as Google, Oracle, and Microsoft to help entrepreneurs and their products scale. He also does keynotes on tech and marketing to audiences worldwide.