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Crack the Code of Life: Ancient Secrets and Modern Solutions with Joel Freeman

The Joy of Living Podcast with Barry Shore

Unlocking Ancient Secrets for Modern Success: The Power of the Rosetta Stone with Joel Freeman

What if the key to solving your biggest life challenges was hidden in a 1,700-pound stone from 2,200 years ago?

In this transformational episode of The Joy of Living, Barry Shore welcomes the electrifying Joel Freeman — solutionist, author, and co-founder of Black History 365 — to reveal how the legendary Rosetta Stone isn’t just an artifact of the past… it’s a blueprint for your future.

Journey from the ancient sands of Egypt to today’s boardrooms, relationships, and personal dreams as Joel unpacks the secrets of code-cracking, problem-solving, and unlocking human potential. Discover why embracing obstacles builds your mental muscles, why problems are gifts, and how trust, unconditional giving, and critical thinking can transform your life.

Joel also unveils his ambitious Rosetta Universe project — a global movement to inspire millions through history, language, and cultural connection.

If you’re ready to split the seas of your life and uncover the invisible forces shaping your destiny, this episode is your Rosetta Stone.

Sponsors:

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Show Notes:

[10.00] The Ancient Power of the Rosetta Stone

  • Joel Freeman introduces the true story behind the Rosetta Stone, including its history and purpose.
  • Explanation of how the Rosetta Stone unified languages for governance and culture in ancient Egypt.
  • Barry and Joel unpack why understanding the Rosetta Stone still matters today.
  • The symbolism of the Stone as a bridge between people of different backgrounds.
  • How cracking ancient codes parallels unlocking modern personal potential.

[20.00] The Discovery, Loss, and Rediscovery of the Rosetta Stone

  • The chaotic journey of the Rosetta Stone: from vital communication tool to forgotten artifact.
  • How Napoleon’s campaign in Egypt inadvertently led to the Stone’s rediscovery.
  • The role of serendipity and international rivalry (France and Britain) in preserving the Rosetta Stone.
  • The decades-long effort to decode hieroglyphics.
  • Why perseverance and obsession with solving problems matter to personal success.

[30.00] Cracking the Code of Personal Growth

  • Joel relates the unlocking of ancient Egyptian language to the unlocking of human potential.
  • The metaphor of the Rosetta Stone for facing and solving modern life challenges.
  • The Rosetta acronym: a blueprint for problem solving in any area of life.
  • Embracing “problems” as essential catalysts for mental and emotional strength.
  • Real-world examples, from relationships to business, where code-cracking skills matter.

[40.00] Building the Rosetta Universe: A Global Movement

  • Joel’s ambitious plan to create a traveling Rosetta Universe exhibit.
  • Vision to inspire critical thinking, cultural empathy, and problem-solving across North America and beyond.
  • Advisory board powerhouses, including Smokey Robinson and Dr. Ben Carson.
  • Themes of code-breaking, language empowerment, and overcoming cultural barriers.
  • Why making ancient wisdom accessible matters for the future.

[50.00] Trust, Giving, and Legacy: Lessons from the NBA and Beyond

  • Joel’s experience as a trusted advisor and chaplain in the NBA.
  • The importance of unconditional giving in a world addicted to taking.
  • Lessons learned on building trust with high-profile individuals under intense pressure.
  • How true success means making the invisible visible through service.
  • Barry and Joel share final reflections on making a difference, going MAD (Make A Difference), and living a purpose-driven life.

Insider Tips:

Nicole Iny is the Executive Director of Grants and Consumer Education at FAIR Health, a national, independent nonprofit organization that qualifies as a public charity under section 501(c)(3) of the federal tax code. FAIR Health possesses the nation’s largest collection of private healthcare claims data, which includes over 47 billion claim records. It is dedicated to bringing transparency and integrity to healthcare costs and health insurance information through data products, consumer resources and health systems research support.

Topics:

  • What is FAIR Health?
  • What types of tools and resources are offered on FAIRHealthOlderAdults.org?
  • What obstacles do older adults and family caregivers face when navigating the healthcare system, and what strategies can they use to find the services and support they need?
  • Have you received any feedback from patients and/or their caregivers about the shared decision-making resources available on the FAIR Health consumer website?
  • Where can patients, family caregivers and healthcare providers find more information?

Important Links:

About Joel Freeman

Solutionist | One of the first mentor/chaplains in the history of the NBA for 20 seasons from 1978 to 1998 | Internationally sought-after conference speaker & workshop facilitator | Founder / President of the Rosetta Universe® | Co-founder/coauthor of Black History 365® textbooks & K-12 curriculum | Songwriter | Multiculturally astute, with travels to 57+ countries | Accomplished author/coauthor of over 20 books in 28 foreign translations | Serial entrepreneur | Professional counselor | Philanthropist | Success coach to executives | Behavioral analyst | Organizational culture change specialist | Inventor | Rosetta Stone history aficionado | Secret Service chaplain since 2020 | Magazine publisher | Recipient of over 50 awards, citations and honors | Motivational consultant | Mentor to pro athletes | Award-winning film maker | Critical Incident Debriefing coach | Photographer | A life motivated by curiosity | Experiences an on-going love/hate relationship with technology | Leader & guide of at least 25 educational educational group tours of Israel & Greece | Easily distracted & mesmerized by street performers and/or live music | Devoted husband, father, and grandfather | Off-key singer & extremely bad dancer | No Bull | No Hype.