Barry Shore: 

I can’t think of anybody that I want to share with you at the moment that inspires noble deeds than the amazing, wonderful, terrific Tyler Ornstein. Tyler, please say hello to [crosstalk 00:08:55] around the world.

Tyler Ornstein: 

And thank you so much, Barry. It’s an absolute pleasure.

Barry Shore: 

Back at you kid. It’s a delight and a pleasure. Look at that smile. That guy is seeing miracles in life every day. We’re going to talk about that because of the essence of Tyler Ornstein and the reason I’m so happy that he agreed to be on the show today is that he is the essence of an entrepreneur. Even if we can’t spell it doesn’t matter. He’s an E and he’s a millennial E and he’s a driven E in the most positive, purposeful, powerful way because he understands that being an entrepreneur is the ultimate act of giving, sharing, of helping. So, we’re going to talk about three things all at once. We’re going to talk about nuts and bolts. We’re going to talk about coffee. And we’re going to talk about the idea of pipe cleaning. So, let’s start with nuts and bolts because one of the things that I find so fascinating about you, Tyler, myself, and people who are entrepreneurs is that a lot of things happen in their life early on, below the age of ten. I don’t know if it’s true for you but it was for me. Just around the age of ten, I became an entrepreneur. Learned by shoveling snow in Boston, Massachusetts.

Tyler Ornstein: 

I read that.

Barry Shore: 

You grew up in Tucson, Arizona so you weren’t into shoveling snow. But tell us, did you have some early roots, either from your family or from yourself that lent the ability for you to become an entrepreneur?

Tyler Ornstein: 

So, I was a Cub Scout and there was a courting drive for Cub Scouts and I’ll never forget there was this red huffy bike, and huffy at the time in the 90s was, I don’t know, what ten-year-old was equal to Ferrari. It was independent shocks. It had six gears on both wheels. It was a 12-speed, the whole nine yards. And come to think of it the red huffy bike was probably about 600 bucks but I sold about maybe just shy of 10,000 in popcorn. So, the ratio wasn’t there but that wasn’t the point. The point was I wanted to end a goal. I wanted to have this red huffy bike. And the winner of the most popcorn sales won the red huffy bike. So, I had a goal in mind and that goal was to figure out how I could retain that prize. So, I did exactly what everyone else did. I went door-to-door trying to sell popcorn. I’ll never forget this, I stood in front of…and it’s actually in my book, Door to Door to Every Store. Tyler’s Coffee. The story of Tyler.

Barry Shore: 

Everything you want to know about Tyler, again, it’s on my website, his book, all the stuff about his coffee, and the things that he does. You got to go there. Go to my website and learn about Tyler. So, it’s in the book. What is in the book that you stood in front of?

Tyler Ornstein: 

So, I stood in front of a grocery store and I had my table and I had my cans of popcorn that they gave me as demos and I had my order sheet. Everything was very organized. I was ready to go. I was in my Webelo outfit/uniform, the whole badge was on my left side and I was the guy.

Barry Shore: 

Instead of being a girl.

Tyler Ornstein: 

I’ll never forget. I stood there and I was really, really happy. And then people started showing up and I said, hi, would you like to buy some popcorn? No. Hi, would you like to buy some popcorn? No. Hi, would you like to buy some popcorn? No. So my smile…and I started losing the air in the tires. I started losing, losing, losing, failing, failing, failing. No, no, no. Negative, negative, negative. I could have done two things. I could have called my parents and they said, hey, I don’t want to play this game anymore. Come pick me up. But what I thought was I said, it’s not that they’re giving me a no, it’s that I’m giving them a binary request. And in the binary request yes is more dangerous than no. Yes has implications. It has risks. It has inherited thought processes of I can lose. I didn’t want to do that. I didn’t want to give someone the option to lose. I wanted to give someone the option to win. So, what I did is I said to myself here’s what I’m going to do. I’m going to change my language. And I did. So, instead of saying, would you like to buy some popcorn, I said, which do you prefer? Do you prefer the caramel or do you prefer the cheddar? Do you prefer vanilla chocolate or dark chocolate? I had six or seven options. And what I did is I started coming up with all of these different variables. And the sales started happening because people said, I prefer this over that. Now, I have them hooked. I have them hooked I can bring them in. And I said, would you like to try a sample of it? Sure. Wow, that’s actually pretty good. Well, hey, I can send you 6 tens. I know that’s a lot but if I send you 6 tins I’ll give you a little bit of a discount. We had volume discounts.

Barry Shore: 

Okay, let’s unpack, first of all, did you get the Huffy bike?

Tyler Ornstein: 

I got it.

Barry Shore: 

Yeah. So, we just went through three or four levels of life and all the people listening all around the world, Tyler, and especially people under the age of 35 and people under the age of 35, a lot of them in their early 20’s are leaning in and listening because what we just did is the following: you went and you said great words. I gave people a binary choice. And if you give people the choice to opt-out and not have to think, well, that’s easier than thinking. I don’t want to think, no, okay. Even though we know that no means next opportunity, most people’s no means that’s it forget it. So, you were able on your own, maybe you spoke to your parents, I don’t know. But you were able to…

Tyler Ornstein: 

No, this was 100% in my mind.

Barry Shore: 

Good, I wanted you to say that because here’s what’s happening. You’re faced with what looks like defeat. How do you succeed in the midst of defeat? Well, one of the greatest things you have to do is called shift perspective. Now, you like the word shift, SHIFT. Most of the people I speak with, and I speak with thousands of people in my training all over the world, for some reason Tyler they drop the F in shift and the other stuff happens. So, you’re going to be f-ing careful about shift. So, he was able to shift and do one of the most fundamental closes that is in everybody’s sales book. Which do you prefer? Well, that means that I’m all in. Well, of course, I prefer dark chocolate over light chocolate. That’s great. Do you think you’d like two or three of these? Would you like the caramel also? In other words, they’re already buying and you’re in the process and now what’s happened is not so much that you hook them, that’s the language but the reality is that I have now become one with you. I want that chocolate popcorn. Wow, I’m going to have an experience. I might even tell my friends. So, Tyler just unpacked for us all of the things that happen at the age of 10 or 11 when he was intuitively understanding that if you give people benefits if you give people options and you give people the ability to say yes, it’s easier than saying no. Guess what happens? Shift, the F in place. This is so wonderful. So what happened? You got your huffy bike, which has a double F so you really did a big shift and you got your huffy bike and you are feeling the oath of being an E. Now, the E goes two ways. And by the way, there’s nothing wrong with being an employee. I happen to prefer being an entrepreneur. But if you’re an employee you have to understand something. And I say this with great love and respect to you and I hope you second the emotion that the E as an employee. You want an employee who thinks and acts like an entrepreneur. Isn’t that the best?

Tyler Ornstein: 

You want an industry that does think and act like an entrepreneur. Of course, you do.

Barry Shore: 

Yes. Well, you say you said of course you do. Yes. Because what happens if you’re the employer, you have an employee who’s always looking to do something better, how can we make this process better, faster, better, cheaper? Wow, isn’t that wonderful?

Tyler Ornstein: 

So, I’ve got staff at Tyler’s and also in my other companies. We’ll do weekly meetings and I’ll sit down with the staff and I’ll talk to the staff and I’ll say, okay, guys what do you want to do? What do you see where we want to take this company? What are the things that we want to work on? And then they’ll be like, well, we want to do this, this, this, this, this. What does it detail? How much is it going to be in the budget? What are we going to spend on it? What is our return going to look like? These are questions. My job as an owner is to support those questions. So we get answers…

Barry Shore: 

My job as an owner is…

Tyler Ornstein: 

Yeah, my job as an owner is to support those questions because I want people that work for me to feel like they’re invested. Sometimes a business owner says, you’ll do what I say. That’s okay to an extent. Because sometimes it’s well, no, I’m the parent, you’re the child. You’re going to listen to me, you’re going to do what I say, and it’s going to be done this way. Sometimes it’s acceptable in my book. But for the most part, I want them to feel that they’re building their own future.

Barry Shore: 

This is so wonderful. Building your own future. These words are emblazoned on everybody’s mind. An employee really is an entrepreneur, and an entrepreneur is really an employee building his or her own future. Now you mention something and I know this in fact we’re going to go into a little bit more. Tyler at the moment owns and runs four companies. And from the perspective of any human being, well, one company is a lot to run. How do you run four? We’re going to unpack it after the commercial and discuss that in essence, running four is on some level no different than running one. Because of the fundamentals of business, we’re using a lot of F words today, the fundamentals of business apply whether you’re selling widgets, nuts and bolts, coffee, or pipe cleaners. It doesn’t matter because of the fundamentals. And now, let’s go back to something you said. Your job as an owner is to support questions and to support people. I want to share with everybody the wonderful acronym for the word joy. Joy is spelled JOY. Joy stands for Journey of You. When you understand that the real joy in life is about you becoming the best you, which is what the Joy of Living Podcast and our interaction now with wonderful Tyler, T.O. as I call him, Tyler Ornstein is all about that. He brings joy to everything he does because he recognizes that’s the journey of you. He wants to be the best him he can be. Am I correct on that, Tyler?

Tyler Ornstein: 

Not only do I want to be the best person I can be but I also have to learn from the mistakes that I’ve created.

Barry Shore: 

Oh, wonderful. Do you hear that, everybody? You can actually make mistakes and then use them as a springboard. But that’s an entrepreneurial mindset, isn’t it, Tyler?

Tyler Ornstein: 

I tell people all the time. You can make as many mistakes as you want. Just never repeat the mistake that you ever did.

Barry Shore: 

Repeating mistakes or repeating a mistake or mistakes is part of the definition of insanity, right? It doesn’t work out. It doesn’t make sense to anybody. So the ability to, as we say, stumble and fall but rise up again. They say the greatness of a being is to stumble and fall seven times but rise up. It’s rising up that makes all the difference and success in business. So, let’s have a little fun here for the moment. Can you name a particular mistake, possibly one, for you in any one of your businesses?

Tyler Ornstein: 

Of course, I’m going through one right now. I had a company come to me and tell me that they can do everything under the sun and it’s going to cost this much. And unfortunately, sometimes there’s an adage, it’s a very strong adage and it’s a very, very good adage. If it’s too good to be true, it probably is. And that has plagued entrepreneurs for eons, as long as entrepreneur was pronounced in the English language. Well, it’s actually French-derived. But in the English language, there has always been a person that has sucker punched entrepreneurs. And it’s very dissatisfying because you’re dealing with someone that is out of integrity. They feel that they might have value and that you’re not giving them the money for their value. So, here’s the thing, in any conversation, in any conflict, it stems from miscommunication. But after that miscommunication is absolved and rewarded and understood and both parties still don’t want to come to an agreed term and a mutual understanding, that’s when the person that’s trying to take is actually in the wrong and bad. Because even if I was, for example, this is a good example. I sell a good I don’t sell a service. So if I sell a good to you, Barry, if you bought some coffee for me and I said, Barry, I’m going to send you some really, really good coffee. And your coffee arrives and the bag is destroyed and there’s coffee everywhere. And you call me up and you say Tyler, what the hell. I paid good money for this bag of coffee. If my response was, oh, that’s tough, Barry, why don’t you just go pound sand? I’m in the wrong because you feel that you weren’t given a quality product for your money. But if I say, h, I’m so sorry, Barry, let me send you out another bag. I’ll be more than happy to cover the cost of that. Now you feel very, very happy and excited to be doing business with me. So, that bag of coffee no longer is a monetary value. What it is, is it’s a token of good faith that I’m going to support you. So what are you going to do? You have a mouth and you’re going to tell people about that situation, you’re going to vocalize that. So, when I tell people in business that you could spend an outrageous amount of money on marketing. I know people that spend an outrageous amount of money on marketing. But when you get the customer and you don’t nurture that customer through its lifecycle you’re burning money. And not only that, you’re paying people to screw your business over.

Barry Shore: 

Okay, let’s unpack a number of things you just said. I love that last one by the way. You’re paying people to screw your business [inaudible 00:26:49] screw you. And it does happen to everybody. Everybody falls for the same thing at least once. If it’s too good to be true, it usually is. But I love the words that you use. I wrote them down because I want everybody to understand part of what we’re dealing with here is the essence of business. Now business is a wonderful word, everybody knows how to spell it in English. BUSINESS. Notice something interesting about business, Tyler. The U comes before the I. That’s exactly what you articulated here. When you recognize that in business your obligation is to your customer and you recognize that everything is about the customer, the U comes first, the I the second, especially when the eye is rooted in integrity, which is what you want to do. In other words, why have a business that is only out to hurt people? That’s kind of dumb. Nobody really tries to start a business that way unless you’re in certain kinds of business. We won’t even talk about those. But it’s built on integrity. So [inaudible 00:27:54] integrity you want people to begin to know you and like you and then trust you because it’s all based on trust. And you recognize the business is built on the U before the I with integrity. And I would love to use another F word. We’re using a lot of F words today, faith. That’s really what it takes by the way. The first time somebody buys something from somebody else that takes faith that you believe that whatever you’re doing with that company, the face of which oftentimes on the web is just a bunch of stuff with pricing and maybe a story. Until that communication happens with an actual physical product or service and it works, then it’s based on faith. Faith [distortion 00:28:44] finds the answers in the hidden. It’s still hidden. But once it becomes concretized and you’re communicating and people, let’s say drinking your coffee or in our case, we’ll say the Kool-Aid, drinking the coffee what happens is, wow, this stuff is really good. We’ll talk about why yours is different than anybody else’s. We’re talking with the amazing Tyler Ornstein and what we’re going to be doing is we’re going to go to a quick break. And after the break, we’re going to dive deep into a huge vat of acid-free coffee. Now people ask me, what the heck is acid-free coffee? You’re going to learn a lot about it unless you’re an old hippie and you really like acid. But we won’t talk about that. But acid-free coffee is really something that’s good for you. That’s right. And this is not too good to be true. This is real. It took a lot of time, a lot of effort, and a lot of money but Tyler has cracked the code on acid-free coffee. We’ll be right back after this brief message from one of our great sponsors. Maybe it’ll be a Tyler sponsorship someday. So stay tuned. We’ll be right back. Don’t go away. There’s more Tyler, on the other side of this break. 

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Barry Shore: 

Good day, beautiful, bountiful, beloved immortal beings and good-looking people. Remember you’re good-looking because you’re always looking for and finding the good. We have found good in abundance and his name is Tyler Ornstein. Our cup runneth over with good. Talking about cup runneth over there isn’t nobody in the world who doesn’t know something about coffee. It smells good. It tastes good. But sometimes it doesn’t do much good for your being because people have different reactions and responses. As a matter of fact, I made up an acronym for coffee during the break. Tyler, do you want to hear it?

Tyler Ornstein: 

I want to hear this.

Barry Shore: 

Coffee stands for capable of fomenting frothy exuberance easily.

Tyler Ornstein: 

Say that five times fast.

Barry Shore: 

Yes. Thank you. We’re going to talk about one of your major businesses. It’s called Tyler’s Coffees. Coffees, plural. Tyler’s coffees.

Tyler Ornstein: 

Yes, sir.

Barry Shore: 

And it’s acid-free. So, here’s the big question. Ready? Big deal. Who cares? Well, tell me, why should millions of people care?

Tyler Ornstein: 

Well, it’s very simple. The way and the reason why you should care about acid-free coffee is the reason why you should care about what you put in your body, period. So, anyone that puts harmful acids in their body causes inflammation, and that inflammation lowers the PH in your body. What we’re trying to do is we’re trying to equal your PH. So, your PH should sit around 7.3 to 7.6, depending on a couple of different factors. But that’s where your PH in your body should sit. So, any time you take an acidic product of any sort and you drink it or eat it, the PH does this, boop. So now, your body has to bring it back up into equilibrium. And a lot of people live like this. What happens is when you live down here you harbor cancer cells because you have so much inflammation? That’s why cancer is such a big epidemic and that’s why obesity is such a big epidemic. And that’s why diabetes is such a big epidemic. And that’s why there are so many health issues that are such a big epidemic. And what a lot of doctors won’t talk to you about is how to alkaline your body. But a lot of people that have alkalinity in their body or have created an alkalinity body don’t harbor any issues because they’re not inflamed. They’re not feeling dragged down. They’re not feeling tired. They’re not feeling exhausted. Inflammation is exactly what it means. It means that your cells are large. And when your cells are large then you start retaining more fat. You start retaining more toxins. You don’t get to cleanse. It goes on and on and on and on and on. So, coffee is another big factor. It is low PH because it blooms the tannin and lipids in the roasting process but we don’t. We don’t bloom the tannin and lipids in the roasting process. So, by not blooming the tannins and lipids in the roasting process, we’re able to yield a neutral PH.

Barry Shore: 

So, how did this even come about? Did anybody in your family or someone you know had the acid issue and did you solve the problem? In other words, there’s a problem and it’s not a small problem it’s a large problem. Because first of all, it’s not just the United States but its worldwide human beings. How do you solve the problem? How come nobody else did it? But we’ll get to that in a moment. How do you solve the problem of basic coffee, which is acidic?

Tyler Ornstein: 

You don’t bloom the tannin and lipids. So, that’s a lot easier said than done.

Barry Shore: 

But that’s how you build a business.

Tyler Ornstein: 

But my father, he’s a biochemist. He figured out when the tannin lipids bloom in the roasting process, he worked with an electrical engineer, a mechanical engineer. Together they built the zero steam process that’s proprietary to Tyler’s. And that’s essentially what we have done. We’ve created a product that doesn’t give you any reverse side effects. It’s smooth, not bitter, and clean. Anyone that suffers from heartburn, indigestion, upset, stomach…

Barry Shore: 

Smooth, no heartburn, no indigestion. Oh, come on, too good to be true. Is it true?

Tyler Ornstein: 

That’s a great segway. This is what I love to tell people. Don’t ever, ever, ever take my word for how good my coffee is. Go to Amazon, and read the 5000 reviews. Go to Google, and read the reviews. Go to our website and read the reviews. Don’t listen to me.

Barry Shore: 

I want everybody to understand what you just said because I agree. Don’t listen to Tyler because of several reasons. Number one, it’s his company. Because it’s his company you can’t listen to him because he puts his name on the line. But listen to what other people say. Third-party endorsements are certainly far more valuable than somebody who has a vested interest, as it were. But his vested interest is getting rid of your heartburn, your acidity, of giving you great coffee that not just smells good, tastes good but is good for you. Imagine this, coffee that’s good for you, and you get it at a reasonable price. And it’s not two or three or five times more expensive. And not only that, it’s price comparable. Now, I’m hoping that you’re going to say, I know this is proprietary but does that mean it’s a patented process, or can anybody now start making this?

Tyler Ornstein: 

No, not patented. It’s trade secret.

Barry Shore: 

Okay. So, it’s not that Starbucks or whoever else is going to come out next week with their own acid-free coffee.

Tyler Ornstein: 

Right. So, long story short, it has nothing to do with Starbucks or any of that. If you put a patent out there in the US Patent Office you have to disclose everything. Now, what they’ll do, what major companies do is they’ll say, okay we’ll just rip it off. And you go, no, that’s the whole point of the US Patent Office. I’ve protected my IP. And they go, yeah sure, Budd. Well, I’ll tell you what you go get counsel, and then when you burn through 300 and 400,000 in counsel by defending it, you’ll be broke and then we’ll just take your company.

Barry Shore: 

By the way, I want everybody to understand if you’re watching this, you’ll see Tyler smile as he says it because he knows it. I’ve been blessed with three issued US patents and I know exactly what you’re talking about is true and it happens every day. So, a patent is a wonderful, interesting process. Except you should know that the vultures exist. And we’re not talking just about other companies. Oftentimes it’s attorneys wearing three-piece suits or two-piece suits or whatever they are, and they look for the opportunity to pounce on information, IP that is now put out into the public domain. So, it’s very good that it’s proprietary and trade secret. And let’s go back to the essence of what is coffee in itself and why did you get involved with this? In other words, what was it that was driving you because you have several other businesses? I know you’ve told me you have a nuts and bolts business. Just then, 3 minutes on the business that your grandfather started, it’s nuts and bolts.

Tyler Ornstein:

Right. So, my grandfather started HMS Fasteners and it was a really, really successful company and there were people running it that were doing good. And then, unfortunately, my grandfather died when I was, I don’t know, 13. I would say long story short when he died a lot of the company died with him. And we tried to keep the thing afloat. And unfortunately, my grandmother didn’t really understand the whole business mindset, the whole business idea. She was kind of a stay-at-home mom and doesn’t really have the skill set. It was a very, very Jewish conservative family. And in that society, I guess, the men works, the woman stays at home, cooks and cleans and takes care of the kids. So, my father lost interest, he went and did his own thing. He owns another company and does environmental science and environmental studies and environmental chemistry. So, it kind of stayed dormant. And then recently I found someone that I trusted and could see where they could take the company and go for it. So, we just reopened, we’re back up and running, and things are starting to come in. And it’s really fun to watch because we’re taking something that was mothballed back to life. Three months ago I would walk in there and the power was off and the water was off and it was just dead in the water, literally dead in the water. Now I can walk in there and it’s clean, the lights are on, the water is on, we’ve put all the infrastructure in. So, it’s really exciting. I think that what’s cool about it is we’re taking something that was pretty much dead and we brought it back to life and I like doing those things.

Barry Shore: 

I want to unpack a little bit here because that’s such a great journey. Again, this is all about shift, everybody. You got to remember to pronounce your F in shift. So, Tyler mentioned that his grandfather had a great business, a real solid business doing very well, and an interesting entrepreneurial difficulty. ED, entrepreneurial difficulty. I just made that up. Do you love that? Some people think it’s something else. That the business was tied to the person, the personality. It couldn’t exist without that being. And unless you had that being, have all the infrastructure in place, that person could step away, well, when that person wasn’t there unless it had all that energy brought back into it would literally deflate. Think of it as one of the things that you see at the car show, 16 feet high and it’s moving around but it’s all just air in there and you puncture it and [inaudible 00:44:34] like that. And then what happens Tyler says, well look, it’s something, it was a business. Again, entrepreneurial mindset. What if you could find a person or people to run it, have it, or potentially build it? And guess what? He lives in Tucson but it’s not far from Phoenix. But Phoenix is rising again. And again, here is where it gets really important. Tyler is using tested move-in principles of business to revive what was once dormant, once wonderful business that went dormant, and now bringing it back to life using principles. This is critical. Tyler is so smart. Oh, yeah, he is. But he’s willing to work hard. Those are four-letter words. [Inaudible 00:45:34] with a k, work hard. Am I correct on that, Tyler? Work hard.

Tyler Ornstein: 

I would say work hard but also work smart.

Barry Shore: 

Well, I was hoping you would put that in. Hello? I didn’t want to say it. Working hard by itself causes sweat. Working hard and smart causes sweet.

Tyler Ornstein: 

Yes.

Barry Shore: 

Something good to happen. We don’t have a lot of time left but you said you have four businesses. I want you to talk about just for fun FU capital N capital N. When was the last time somebody said FU to you and you smiled? That is cool. Talk to us about another one or two of your businesses, the pipe cleaning business or the acid business or whatever it is. 

Tyler Ornstein: 

So, all these businesses have a cornerstone and that cornerstone has a word on it and that word is HELP, help. If you don’t have a business that isn’t helping a solution to a problem you probably don’t have a business you have a hobby. And the way that I can say that is if you look at every single business in the world and I mean every single business without a fault, I changed my mind kind of thing if you can show me a business that doesn’t have the word help in the cornerstone of the business. Whenever someone buys something, I’ll use this very simple thing. This is a mug. Why did I buy this mug, Barry? It says I love acid-free coffee. We love that we sell these online. But why does someone buy a mug?

Barry Shore: 

To put coffee or something in it.

Tyler Ornstein: 

Right. Because if I held coffee in my hands like this and went like this, A) it would get all over my pants. B) you would think I look like an idiot and C) why? Why would I do that in the first place? So, I put coffee in a mug. Now, this helps me put my coffee in there and keep it warm because it’s ceramic so it keeps the temperature in. This is why that company sold this to me. Every company sells you for a reason because you need to have it. You buy something because of your need or your want. So, that being said, I felt that there was a need in the cannabis industry for a clean bong cleaner or a clean cannabis cleaner. And there wasn’t anything out there that I saw that was really of validity. There are companies out there that say they’re alcohol-free but they still have chemicals in there that are hazardous. We have a non-hazardous, non-petroleum-based, non-alcohol-based, non-flammable, non-corrosive cannabis cleaner and cannabis is this super, super, super big market. They’re going from billions and billions of dollars to probably in 2026 we’ll see the letter T in the cannabis industry, it’s just skyrocketing. People are buying cannabis stocks like it’s going out of style because the market’s doing so well. Because there’s such a demand. Why is there a demand? Well, there’s now a realization that cannabis helps you and it doesn’t hurt you. I’m not going to get down to that topic because that’s…

Barry Shore: 

I’m not of that persuasion but I want to go back to your comment though. The cornerstone of business as we said, business is the U before the I. There needs to be “a help”. If there’s no help in business then you’re not really in business you’re in a hustle. That’s how I perceive it. And by the way, there are lots of people out there who hustle. But if you want to create something that’s going to have legs that you can spread and enjoy you need to be in the helping business. That’s really what it’s about. Help or if you change the L to an M it becomes hemp. Okay, fine. I love words. I love playing with them. Such like that. That’s a cannabis cleaner. I never would have even thought about it because I don’t think about it. The whole idea of the cannabis stuff but that cleaning the instrument that you’re going to use to bring in the cannabis, it needs to be so pure that you’re not bringing anything untoward into your body. Just like the acid-free coffee again. What you bring into your body makes a difference. And you said you have another company. What’s the other one?

Tyler Ornstein: 

We have a friction modifier that’s the best friction modifier in the industry. Changed my mind on that, too.

Barry Shore: 

What kind of industry is this?

Tyler Ornstein: 

It’s a friction modifier. So, we can take any friction off the metal-metal surface. So, if you have a meta-metal surface like an engine like I’ve put it in my door well because my door is sticking. It’s like WD-40 but it’s not, it’s much better than WD-40.

Barry Shore: 

I was thinking and going to ask you, isn’t this like WD-40? And you say yes and it’s better.

Tyler Ornstein: 

Right. So, if you go to Ruunwell oil on YouTube you can see all the videos that we’ve done. And we’ve done so much science on this that we’re building this wonderful idea of how to save fuel cost, not only in fuel costs because fuel has gone outrageous but also in pollution. So, if we can reduce pollution by improving fuel savings.

Barry Shore: 

So, you reduce pollution, increase efficiency and I would think that you even increase the life of the moving parts of the engine. It’s w w w, what a wonderful world.

Tyler Ornstein: 

We’re always helping.

Barry Shore: 

So again, let’s go back to Tyler’s fundamental understanding of business, in business the U comes before the I. The essence of business is the word help. Helps stands for helping everyone love prosperity. How’s that? That’s what help is all about. By helping other people by definition, you will be prosperous because that’s what you’re there to do. It’s a good, it’s a service, it doesn’t matter if you’re helping in the most positive, purposeful, powerful, pleasant way, then we all say help is on the way. Well, that’s what you’ve done, you’ve brought help. And now, let’s just unpack something here because it’s fun. We have something called better than WD-40. You reduce friction. Whenever you reduce friction in anything, life gets better. You’ve improved the ability to bring into your body something that can help you in terms of pain-free or whatever is necessary without causing the harmful effects of the item that’s helping in this case, cleaning the pipe. You’ve revived the business that’s built on nuts and bolts and you’re offering your nuts and bolts in a faster, better, cheaper way to those people using it in the building industries. And you have acid-free coffee, which everybody in the world, we just passed recently, 8 billion people in the world. Everybody enjoys coffee. [Inaudible 00:53:48] everybody would prefer acid-free coffee if it has the same great taste, same great smell. And what are you doing? You are helping. Now, what a wonderful way to live, Tyler. By the way, I made up an acronym for you just while you were talking. Are you ready? Tyler is spelled TYLER. Tyler stands for terrific youth loving, enterprising rewards.

Tyler Ornstein: 

I like it. I like it a lot. I was also going to say we’re helping people so much that big corporations started seeing us. So now, Tyler’s Coffee is in Sprouts, it’s in natural grocers, it’s in Hy-Vee, it’s on Amazon, it’s on eBay, it’s on Wish, and it’s on Walmart.com. And that’s a testament to us helping because these companies see value in us.

Barry Shore: 

And they see the value and they deliver but you deliver value because I know something about that industry. If you don’t deliver the value it doesn’t matter how much you pay for shelf space because they are interested in making sure that their clientele gets the best that’s available. So, you’re fulfilling several situations all at once. You’re giving them a great product and an excellent price and service. They’re helping their customers because that’s what they’re all about. So you’re right, it’s a testament. I’m actually very sorry to tell you Tyler that we’re coming to the close of our time together. However, we have enough time. I’m going to ask you three questions. Are you ready?

Tyler Ornstein: 

Yep, I’m ready.

Barry Shore: 

Okay, number one question. Will you come back again?

Tyler Ornstein: 

Of course. That’s not a question.

Barry Shore: 

Very good. Number two, you have 80 seconds only to answer this. Tyler Ornstein, what is your most fervent desire?

Tyler Ornstein: 

It’s not cheap. I want to figure out a way to use all the trash in the world for renewable energy. 

Barry Shore: 

Yes. That is a worthwhile vision, sir. You want to turn trash into energy. And it’s been tried many, many times. But I think Mr. T.O. may be the one to uncover the secret. And the third question is, may I give you a hug in front of 362,840 people around the world?

Tyler Ornstein: 

Oh, a virtual hug. Sure.

Barry Shore: 

Hug stands for harmonizing unlimited giving. Are you ready, sir? On the count of three. 1- 2 – 3, ROAR. For those of you who didn’t see it, he was leaning in because that’s how he can feel the hug. That’s what giving is all about. And thank you, wonderful people. You’ve been listening to The Joy of Living with your humble host Barry Shore and our amazing guest today, Tyler Ornstein. Everything you want to know about Tyler just go to my website w w w remember that whatawonderfulworld.barryshore.com. Everything about Tyler is there, especially his coffee. And that he’s probably going to give you a discount but we’ll talk about that another time. And you’ve been listening to The Joy of Living, which can be summed up in one-word giving. And you know on this show it’s all about you. It’s not about Tyler, the nice guy that he is, or even about Barry, a great guy. It’s all about you. You becoming the best you possible. Because when you’re the best you, you make the world a better place. You build more bridges of harmony. You create more joy, happiness, peace, and love. And you know that you live with the three fundamentals of life and if you follow these three fundamentals you’ll be happier, healthier, and wealthier. We both guarantee it or your money back.

Tyler Ornstein: 

Barry, I got to ask you one question really quick. The shirt. The shirt has a lot of power because I see you wearing that shirt in your marketing and obviously that’s not your only shirt in the wardrobe. So, what’s the significance of that shirt?

Barry Shore: 

Okay. You all hear his question and I want to help him because that’s what we’re all about. But that’s going to be for the next time when Tyler comes back. Barry, what is that shirt all about? Remember, you have to pronounce the R in shirt.

Tyler Ornstein: 

I love it.

Barry Shore: 

So, the three fundamentals of life are number one, life. Your life has a purpose. You live a purpose-driven of your life then number two happens, go mad. Mad stands for make a difference in the world like wonderful Tyler. And three unlock the power and the secrets of everyday words and terms such as smile, seeing miracles in life every day, or as my eight-year-old niece says, seeing miracles in everyday life. Create the kind of world you want to live in as Tyler does. You can do it too. Causing rethinking, and enabling all to excel. But thinking is help. How can I help? That’s it. You learn those four words. How can I help? Four words and everything will open up for you because you understand that choice, not chance determines your destiny. Use four-letter words. But remember, use the four-letter positive, purpose, powerful, pleasant ones like love, life, hope, free, gift, grow, play, pray, swim, surf, and use the four-letter word FU capital N capital N. After the show, you see family and friends, people are like what are you talking about? Say, hey, Barry Shore wants to teach the world to FU capital N capital N and it opens up and you talk about what we learned today. And use the two most powerful words in the English language three times a day, consciously and conscientiously from now and the rest of your life, you help yourself. You help your family. You help your friends. You help the whole world. Thank you. Thank you. Thank you. Thank stands for to harmonize and network kindness. We will see you on our next show with a wonderful guest on The Joy of Living. Tyler don’t go away.

Outro: Thank you for listening to this episode of The Joy of Living Podcast. Now, that’s another step towards your healthier, happier, and wealthier life. Never hesitate to do good in the world no matter what the situation. Join us for another upbeat discussion next time at barryshore.com and be sure to leave a rating and subscribe to the show to get more conversations like this. And remember to share it with your family and friends, too.  See you on the next episode.