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Economic Challenges

Building a Strong Personal Brand: Insights from Former 7-Eleven CEO Jim Keyes

In this insightful episode of The Joy of Living podcast, Barry Shore interviews Jim Keyes, former CEO of 7-Eleven and Blockbuster. Jim shares his profound insights into personal branding, character development, and the lifelong power of learning. Together, they discuss how personal branding goes beyond external presentation and is deeply tied to internal values and integrity.

Using the metaphor of a Slurpee—colorful on the outside, yet satisfying and complex on the inside—Jim explains how individuals can cultivate a strong personal brand by aligning their outward appearance with their deeper, authentic selves. The conversation touches on the importance of developing cultural literacy, critical thinking, and a mindset of continuous learning as tools for personal and professional growth.

Tune in for actionable advice on how to refine your personal brand, embrace challenges, and live with purpose. Whether you’re seeking inspiration to overcome obstacles or looking for practical steps to elevate your personal brand, Jim’s wisdom and positivity will leave you energized and ready to take on the world.

Share this episode to spread joy, wisdom, and a new perspective on living a fulfilling life!

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Show Notes:

[10.22] Choosing Joy and Embracing Change

  • When faced with a change that could have made you unhappy, you chose joy, which transformed your life and gave you a much fuller experience.
  • Confidence is essential to responding positively to change; it empowers you to believe you can accomplish anything.
  • Overcoming fear and insecurities, such as thoughts like “I’m not good enough” or “I can’t do it,” is key to embracing change with confidence.
  • Confidence acts as a game-changer, enabling you to face life’s challenges with courage and optimism.
  • Knowledge and faith are the antidotes to fear; by combining the two, you gain the tools needed to overcome obstacles and embrace change.
  • A balance between reason and faith allows you to soar, much like a bird requires two wings to fly.
  • Clarity, the ability to listen and understand clearly, helps you simplify complex ideas and communicate effectively.
  • Perspective, such as the “overview effect” astronauts experience, helps replace negative perceptions with a broader, more hopeful view of humanity.
  • Replacing fear with knowledge and understanding can break the negative cycle of ignorance, fear, and anger, creating a cycle of hope instead.

[22.01] Learning Through Critical Thinking, Curiosity, and Creativity

  • Critical thinking is key to understanding and solving complex problems. It involves breaking down challenges into manageable steps and continually assessing outcomes.
  • Jim Keyes highlights a process from the Japanese Kaizen method, which encourages planning, executing, and constantly evaluating to refine approaches.
  • He emphasizes how critical thinking helps us avoid reacting impulsively to information, allowing us to reevaluate assumptions and adjust plans based on evidence.
  • Curiosity, a trait we often lose as adults, is essential for lifelong learning. By regaining our childlike wonder, we fuel personal growth and discovery.
  • Keyes points out that curiosity helps us ask “why” and keep exploring the world around us with an open mind.
  • Creativity, another C, is described as “intelligence having fun,” encouraging us to embrace learning as a joyful and exploratory process.
  • He shares personal stories about how creativity, when paired with fun, enhances skills like playing an instrument, turning what feels like hard work into an enjoyable activity.
  • Jim reminds us that there’s no such thing as “bad creativity”—it’s all about how we interpret and use it to enrich our experiences and foster continual growth.

[35.41] The Importance of Persistence in Learning

  • Jim Keyes stresses that persistence is often more valuable than genius or talent, as illustrated by Calvin Coolidge’s famous quote, “Press On.”
  • He believes that persistence and determination are the keys to unlocking one’s full potential, far more than innate talent alone.
  • Keyes introduces the acronym “NEVER GIVE UP,” highlighting that nurturing enthusiasm and vibrant energy can lead to daily insights and vitality.
  • Unlimited potential is found in every individual, but we must persistently tap into it to break free from limitations—whether self-imposed or external.
  • He compares the idea of boxes—physical or metaphorical—to how we confine ourselves, urging people to break free and think beyond boundaries.
  • Keyes emphasizes that the world, not just a “box,” is the space we should explore and embrace for learning and personal development.
  • His three Cs for why learning is important—common sense, critical thinking, and curiosity—are essential for a fulfilling life.
  • With his global perspective, Keyes encourages everyone to share these insights widely, sparking change and growth in individuals around the world

[45.00] Cultural Literacy: The Key to Collaboration

  • Many struggle to collaborate in business because we are raised to perform as individuals.
  • Effective collaboration requires learning to work with others, which can be difficult if we’re used to being the center of attention.
  • Cultural literacy plays a crucial role in collaboration, allowing us to understand and work with people from diverse backgrounds.
  • Exposure to different cultures can transform our perspectives and help us assimilate more easily.
  • Personal experiences with other cultures, like studying abroad, can make us more adaptable in global business environments.
  • Cultural literacy helped the speaker transition from being an outsider to a leader in diverse environments.
  • Understanding cultural differences enabled the speaker to manage a global company with franchisees from different nationalities.
  • Embracing and learning from cultural differences is essential for effective global collaboration and personal growth.

[51.46] The Power of Your Personal Brand

  • The colorful packaging of a Slurpee is like the way we present ourselves externally.
  • What’s inside a Slurpee is its key—it’s a frozen carbonated beverage, light, fizzy, and fun.
  • Just as a Slurpee’s uniqueness comes from within, our personal brand is defined by both our external presentation and internal values.
  • Our character acts as our brand, even though it’s not written on us like a logo.
  • How we smile or frown, and how others engage with us, reflects our external “packaging.”
  • The inner traits like integrity, compassion, and kindness shape the essence of who we are.
  • Just like a product, we must continually improve ourselves to stay relevant and engaging.
  • Learning and cultural literacy help enhance our personal brand, making us more interesting and adaptable in an ever-changing world.

Insider Tips:

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Topics:

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  • Where can we go to learn more?

About James W. Keyes

James W. Keyes is a global business leader, best selling author, philanthropist, artist, musician, commercial pilot, and modern renaissance man. He is the former CEO of two internally recognized Fortune 500 companies, 7-Eleven, Inc. and Blockbuster, Inc. His other business interests cover a broad range of industries from retail, consumer products, technology, healthcare, cyber security, new space, energy, and advanced nuclear. He sits on several public company boards and serves as a board adviser to a venture capital firm and a number of start-up companies.