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[12.28] Product Development and Business Strategy

• The business partner created a loyalty point system similar to airline miles, where every dollar spent on membership earned a reward point.
• For each $100 paid in membership fees, a member received a $100 value in reward points, redeemable for cruises, hotels, and excursions.
• The company saved significant money by not having to build cruise ships or hotels, which are expensive investments in the travel industry.
• The average cost of building a cruise ship is nearly $950 million, but the company avoided this expense by partnering with existing cruise providers.
• Cruise agencies and resort partners provided employees, while the company focused on marketing, customer engagement, and providing value.
• The reward points system, offering two-for-one deals, became a game-changer in the industry, but also raised skepticism about how the company could afford it.
• The company’s philosophy of “living to give” extended to giving back to communities by supporting initiatives like Make-A-Wish, offering cruises to families with terminally ill children.
• The focus on adding value to both members and partners, and giving back to the community, became integral to the company’s mission and business strategy.

[21.05] Skincare Breakthrough and Personal Story 

• Benjamin Night Fuchs, a dermatology pharmacist, discovered the missing link in skincare: topical essential nutrition.
• Many skincare products don’t maximize potential because they lack nutrients like vitamins, minerals, amino acids, fatty acids, and plant-derived minerals.
• Fuchs formulated his Truth Treatments to provide high concentrations of these nutrients, originally designed for dermatologists and their patients, now available to the public.
• Skincare needs to nourish the skin as an organ, giving it the essential nutrients it craves.
• The Truth Treatments focus on providing these vital nutrients to promote skin beauty and health.
• Fuchs encourages people to check out his treatments, promising that they will love the results.
• A personal story of overcoming trauma at age 19 highlights the power of vulnerability and resilience.
• After a near-death experience involving a fall, Hutch made a promise to give back and live a life of prayer, therapy, and love (PTL), a philosophy that helped him recover and grow.

[31.28] Role Models and Giving Back

• Michael Hutchinson’s father, a military Air Force pilot, taught him the value of quiet strength and the principle of “speak softly, carry a big stick.”
• Despite being reserved and shy, Michael Hutchinson’s father demonstrated love through actions, especially in his later years, despite suffering from cancer and undergoing significant medical procedures like a tracheotomy.
• Michael Hutchinson was deeply impacted by how his father expressed love to his mother even when he couldn’t communicate verbally, using a voice amplifier to show affection every day.
• Role models play a vital role in shaping who we become, and for Michael Hutchinson, his father’s actions and values left an indelible impact.
• Dan Droz, a coach, helped Michael Hutchinson believe in himself during a time when he was uncertain about his future due to past injuries.
• Michael Hutchinson emphasizes the importance of finding or becoming a role model for others, as everyone can inspire others with their actions.
• The power of giving and helping others is central to Michael Hutchinson’s life philosophy, driving the success of his business, which focuses on travel and experiences.
• During the pandemic, Michael Hutchinson’s business paused, but he decided to give back by supporting the Mercy Ships charity, which provides healthcare to people in places where his members typically don’t travel.

[45.17] Family, Love, and Giving Back

• Hutchinson, whose full name is Michael Hutchinson, was given an acronym for his name: “Michael” stands for “Manifesting Intentional Caring, Honestly Awakening Enthusiastic Love.”
• Hutchinson’s mother, who is 88 years old and suffering from Parkinson’s disease, still maintains an active lifestyle, including boxing and taking drum lessons.
• Hutchinson visits his mother twice a month in New Smyrna Beach, where she is cared for by his two brothers.
• Hutchinson believes that the essence of business is built on trust, and this philosophy has shaped both his personal and professional life.
• The cruise industry faced a major downturn due to COVID-19, halting everything, but Hutchinson’s business remained resilient through loyalty and trust in its members.
• The concept of reward points was introduced to help people pay for their cruises in advance and avoid the financial strain of delayed payments or credit card debt.
• Hutchinson’s business model focused on creating value for members, offering them not just vacations but an experience of anticipation and joy for future trips.
• The partnership with Trust My Travel provided a safety net for members’ unused points, ensuring they could get refunds if the business ever failed, which built trust and loyalty in the long term.

[55.56] Cruise Business Strategy and Resilience 

• Hutchinson emphasized that the cruise business is a massive operation, involving thousands of people and complex logistics to manage food, staff, and services for guests.
• Hutchinson’s goal was to make cruises more accessible and affordable for families, adding value to members by making vacations easier and more enjoyable.
• To help mitigate financial risks, Hutchinson’s company offered a way to make advance payments for cruises, ensuring that customers could enjoy their vacations without financial stress.
• During the pandemic, Hutchinson’s company supported its cruise line partners by allowing them to keep the revenue from bookings, trusting that they would recover from the crisis.
• Hutchinson’s decision to give back and show trust during tough times helped the company stay afloat while others in the travel industry, like Thomas Cook Travel and Air Berlin, went bankrupt.
• Hutchinson’s focus on building trust, creating value, and practicing loyalty contributed to the long-term success of his business.
• Hutchinson believes that good things come when you do good things, and his company’s resilience during the pandemic showed the power of trust and credibility.
• He encourages everyone to embrace love, kindness, and a purpose-driven life, as it not only benefits them personally but also has a ripple effect on the world.

Nicole Iny is the Executive Director of Grants and Consumer Education at FAIR Health, a national, independent nonprofit organization that qualifies as a public charity under section 501(c)(3) of the federal tax code. FAIR Health possesses the nation’s largest collection of private healthcare claims data, which includes over 47 billion claim records. It is dedicated to bringing transparency and integrity to healthcare costs and health insurance information through data products, consumer resources and health systems research support.

Topics:

• What is FAIR Health?
• What types of tools and resources are offered on FAIRHealthOlderAdults.org?
• What obstacles do older adults and family caregivers face when navigating the healthcare system, and what strategies can they use to find the services and support they need?
• Have you received any feedback from patients and/or their caregivers about the shared decision-making resources available on the FAIR Health consumer website?
• Where can patients, family caregivers and healthcare providers find more information?

Michael and Heather have been together for over twenty years. They have six children, two grandchildren, and two on the way! Michael is a global entrepreneur, author, investor, and financial advocate. He has an international reputation for credibility and leadership. He began his career as a corporate recruiter for Ross Perot’s Electronic Data Systems (EDS).  He began his training career when he joined Robbins Research International (RRI), Tony Robbins’s company, as a regional sales manager and trainer. He was promoted to Worldwide VP of Sales and Marketing. Michael co-created Mastery University with Tony.