Share This Episode

How to Find Yourself - Craig Handley

How to Find Yourself with Craig Handley and Barry Shore

How to find yourself and live stress free, guaranteed. Because it’s all about YOU. Imagine a person who hangs out with Sir Richard Branson, Ringo Starr and, oh my, the Dalai Lama? And who partied with Akon? The Ambassador of JOY welcomes his friend Craig Handley to The JOY Of LIVING podcast. In addition to all this Craig, is a seriously successful entrepreneur, musician and best selling author of “Hired to Quit”. You’ll be mesmerized as Barry and Craig discuss how this helps YOU become Your Best Self. You don’t need to cage dive with sharks like Craig did or run a $150 Million dollar Company with 1,000 employees. Access all this valuable information and SHARE this Episode with Everyone on Your List. Please feel free to share YOUR views with us, the show is all YOURS!

Listen to the podcast here:

Show Notes:

  • 00:45 – Barry’s rousing introduction
  • 14:17 – How to Find Yourself
  • 24:40 – Act upon your decision
  • 41:55 – Teenagers and younger kids and the Sabbath
  • 52:21- Barry’s Interesting Wrap-up

Important Links:

Barry Shore:

There’s nobody I can think of that I want to share right now on this planet than an inspirer of noble deeds amazing, wonderful, Craig Handley. Craig, please say hello to 357,229 people around the world.

Craig Handley:

I guess I say hello to them and thank you for listening to my nonsense and for reliving some of the chaos I’ve lived through throughout my lifetime. So, hopefully, there’s some wisdom in all these mistakes that I’ve made.

Barry Shore:

Well, we’re going to wow people. By the way, wow stands for words of wisdom, words of wonder. Craig is humble, not to a fault but he is a man of great accomplishments. Now, whether or not that’s going to transform your being and help you that’s up to you. Remember, this show has nothing to do with Craig, nothing to do with Barry, it’s all about you, Y-O-U so you can become happier, healthier, and wealthier. We’re just going to jump in Craig, if I start telling everybody about you, and the things that you’ve done and do and such like that we’re going to take up most of the rest of the hour. So, I’m not going to do it right now. We’ll sprinkle in throughout the time.

Craig Handley:

Yeah. Whatever you want to do. I’ll follow your lead. 

Barry Shore:

Let’s just jump right in. And we’re going to talk about three Ms. And the first M we’re going to talk about is the one that makes your heart go pitter-patter, and where you excel, and that is music.

Craig Handley:

That’s one of my favorite topics.

Barry Shore:

Okay. So let’s just rock and roll. Let’s start talking about you and music. Who are you? Why do you love music? And what does it do for you and the people that listen to it?

Craig Handley:

That’s a great question. When I was younger, in 7th and 8th grade I used to get bullied a lot. And I’m a big guy now so people might say, you got bullied. I was 115 pounds, my dad had arrested a lot of these kids’ dads because he was a police officer. And so, it wasn’t like I could fight back, a lot of times you know they say, oh you got to sometimes fight back. I had like 11 kids that were waiting to push me in the snowbanks. And so, it put this chip on my shoulder. And I guess throughout your lifetime, you want to prove that you’re worthy of love. I think everything happens for a reason, I think for me, without that I wouldn’t be who I was, or who I am today. And so, I moved schools and I was in this new school and thought I get to do a music program so I tried music, and I found that I could sing. And as soon as I started singing, and playing music girls started to like me more, which made other people like me more. And so I think at first, it was just, hey, I feel like I fit in here. And over time, I just fell in love with it. And I got accepted to Berklee College of Music in Boston, I got accepted to Juilliard but I didn’t have any money to go. So, that’s when I joined the United States Army and was an Army infantry, you dig holes in the ground, and they bury them, and you sleep in the hole. And then five minutes later they say, no, you have to shift position. So, you got to fill the hole in and dig another hole over here. And it was kind of a waste of time there but I got $750 a month for college. And I ended up going to music school for a couple of years. But they kind of teach you how to be a teacher. It’s not really how to be a rock star. And a friend of mine said you have the gift of gab. And so, I ended up doing door-to-door sales for three years for W. Clement Stone. Selling insurance, door-to-door in the backwoods of Maine, where I walked in on people doing things maybe a little inappropriate to another woman and a monkey that decided to attack me. I ran into all kinds of situations but you learn a lot about sales, and you learn a lot about body language and hidden psychology that you look at in people. If they’re leaning forward they’re more interested. If their arms are crossed they’re close-minded, and I learned a lot about sales, and through the years music never left me. But I was able to use my marketing skills and my sales skills to build many businesses over the years. And I want to say two years ago in one of the businesses I own, I’ve got about 1000 employees in a big call center I built a program called Dream Trust, where I started training all of my employees to quit. And I turned it into a best-selling book on Amazon called Hired to Quit. We made the five best-seller list. And one of my employees who was making significant revenue, he’s my COO, he came into my office and he goes, I’m drinking the Kool-Aid. I said, well, what are you talking about? He goes, I’m going to quit. I’m going to buy a golf course. I was like, this wasn’t for you. What do you mean? I was really proud of him. I was proud of him. It hurt to lose him but I was really proud of him and I still am today. He actually bought his second golf course about a month ago. And he’s had amazing success and so I’m so proud. But he looked at me and he went, you’re a hypocrite. I said, what do you mean? Because you’ve always wanted to write music. And so, I semi-retired from the call center a few months, and I was full-time just going to write music and use all the skills I learned networking to build my network in the music space and to figure out my path in music. And this year, I’m proud to say I’ve written over 100 songs this year, I’m in negotiations with some really big artists. And everybody who hears my music tells me that it should be on the radio. And so I’ve basically taken what I’ve learned through sales, marketing, and copywriting, actually, ironically Berklee College of Music during the pandemic was trying to bring in outside musicians to take their class on hit songs deconstructed. And I offered to fill the class through my marketing channel if they gave me access to these files. And so, I learned the secrets to writing a hit song. 

Barry Shore:

I’m going to put you on pause for a moment because so far, Craig has channeled into us so many different pieces of fun. Craig, when was the last time anybody said FU to you and you laughed? This is fun. FU capital N, capital N. So, I just want to go back and just unpack a couple of things that you mentioned. Started off life bullied, thinking not worthy. By the way, they go hand in glove, correct? 

Craig Handley:

I’ve only started to feel comfortable with who Craig is, maybe in the last couple of years. I mean, I’ve done a lot of counseling, some microdosing therapy. I tried to understand why do I not feel worthy? Why do I always feel like I have to prove myself? And I’ve done a lot of inner growth around that. And it’s just over the last couple of years that I feel comfortable in my abilities, comfortable in my skin. I don’t feel like I got to prove myself to everybody I speak to and it’s been a journey. So it wasn’t easy. 

Barry Shore:

This is very important what you’re saying at the moment. In my, thank God bestselling book called, The Joy of Living, How to Slay Stress and Be Happy, one of the 11 strategies is don’t take things personally. And the ability to do that to become emotionally bulletproof, not to build up a skin that repels people that then enables you and others to break through the barriers that exist. So, you mentioned going door-to-door in the backwoods areas of Maine and being able to relate somehow to everybody that you meet. In other words, relate to them for their needs. Part of the genius of sales when you get really good at it is to understand that the word business, B-U-S-I-N-E-S-S has the U before the I. So, when you go in with a process saying, well, I want to make a sale. I want to make this and that. Then yeah, you still might happen but you’re constricting yourself. And the whole genius of Craig and again, we only know each other a little bit but I’m just mesmerized is that music is the opposite, music is about expansion, about making consciousness available to people. So business, the U comes before the I, and in music, the U comes before the I. 

Craig Handley:

Nice. 

Barry Shore:

So, the other thing I want to mention to you in talks about music, I am not as gifted as Craig when it comes to music. My ax was the clarinet, I could barely play it. I paid to go to Berkeley, I grew up in a place called Boston, Massachusetts. Berkeley was started in downtown Boston, I knew some of the founders so they let me come, they patted me on the head and said, okay sure come in, and you can play. I mean, this goes back decades.

Craig Handley:

It was 1990 and it was 29,000 a year.

Barry Shore:

It was crazy. I went in 88, 89 when they were still testing their whole gig. And because I knew some of the people, they let me come in and try and play. So, I could never get good enough to play with other people at Berkeley but it didn’t matter. In other words, they said, okay, sure you got a lot of heart just don’t play right now. But that didn’t matter. The point was I was emotionally bulletproof. I didn’t take it personally. And that’s what Craig is relating to us. We call it POW, psychology of winning. The ability to live with POW and to understand that dreams can be fulfilled when you dream big. Big stands for believe in giving, which is the essence in my humble opinion of this mountain man Craig Handley that we’re looking at, and if you’re able to see this great if you’re not you’re listening. It’s really about, as he mentioned two things, the word shift. Now, shift is a great word, Craig. Unfortunately, a lot of people everywhere, I’ve been around the world teaching people, a lot of people drop the F in shift, I don’t know why. And then the other stuff happens. So, you got to have shift can happen. And then you can do what Craig said, quit. Wherever you are, never dream. He wrote the book. And it’s true, quit and pursue the dream. Now, obviously, going to have stuff in a row.

Craig Handley:

If you’re young listening to this podcast, let me tell you an example. If you’re young and 20 years old, and you have the opportunity to even as a side hustle, live your dream….see, this is funny because I wasn’t fully supported in my dream of being a musician, and I don’t think it’s that my parents weren’t fully supportive it’s they couldn’t afford it. They were like, well, good luck. And I couldn’t afford to go to Berkeley. And so it always, well, do they support it or not. I made a decision at the age of 20 that I was going to support people in what their dreams were, whether I thought they could do it or not. I was going to be someone who was going to be a positive influence for them. This guy, Vishen Lakhiani, he owns Mindvalley today, when I met him he was this weird person, maybe he was doing 3 or 4 million in revenue. Well, now the guy’s got two books that made number 1 on the New York Times bestseller list, and his company is global. He’s got offices in Malaysia, all over the world, including Russia. And he’s literally got content in every language. And all he does is help people around the world. And he’s become as popular as Oprah. I mean, everybody knows who Vishen is.

Barry Shore:

I want you to say the name again so I can make sure everybody hears it clearly.

Craig Handley:

Vishen Lakhiani. He owns Mindvalley, which started in Malaysia. But now it’s a global company and he works with influencers all over the world and helps them deliver their message. He’s been an amazing friend and I’ve been to 10 countries with him. But when I believed in him most people didn’t. And so, he’s my friend today. That’s the message. The message is if you’re young you can do anything. Believe in the people around you. If you want to be a gamer at 20 make friends with other gamers, whether you think they’re bigger or not. I can tell you if you make friends with 100 gamers, 15 of them are going to start to create an influence somewhere, whether you believe in that today or not. Do yourself a favor and believe in it because 20 years from now when you’re 40, it takes time to deliver content. So, when you’re 40 years old like me, I’ve got maybe 1000 people that are millionaires in my phone, I’ve got maybe 20 billionaires in my phone. But guess what, when I met them they were nobodies. And to me, they weren’t nobodies. But to the average Joe, they were working at GameStop, or Walmart, or McDonald’s, they had a dream. And if you believe in people that have a dream then some of those people are going to succeed. And guess what, you were one of the few that made an impact in their life when they weren’t achieving anything. You’re one of the reasons they’re successful. So, if you want to have those relationships, and you’re young enough make those relationships happen today. Even if you’re 30, by the time you’re 50 you could change your career. And if you’re 50, by the time you’re 70 you could change your career. 

Barry Shore:

And if you’re 70, by the time you’re 90 [crosstalk: 0:23:42]. Young is not a chronological age it’s a mental expression.

Craig Handley:

I think it was Walt Whitman that says, time is but a stream that we go fishing in.

Barry Shore:

Absolutely. By the way, I want to go back to the word you said, this is absolutely critical. And it’s something we talk about again, in my book and on the podcast all the time. Remember, choice not chance determines your destiny. Craig used the word decision. The ability to decide and act upon it. See Craig is successful in every aspect of the word because he makes a decision and he’ll act upon it. A decision is great but if you don’t act then it’s nothing. Action is that unique, rare process that most people don’t ever get to or through. Act upon your decision and no matter what you can fall down seven times as long as you get up eight, it doesn’t matter. Right, Craig? 

Craig Handley:

It doesn’t matter. And you know it’s funny, I just wrote a record the other day called What if God is Deaf. And I don’t know, whether you believe in God, I believe there’s something whether we live in the matrix, aliens, God, whatever. There’s an energy for sure. But I sometimes look at people who just pray and I think they’re never going to get those prayers answered. And the reason is because I think what if God is deaf? What if he’s waiting for you to take action? And when he sees you taking action, all of a sudden you start to get help from those spiritual entities that you’re praying to? But he’s deaf so he can’t hear you when you’re like, God, please make me rich. Gods like, well, I can’t hear that. How do you want to be rich? Go do it. If you start to take action that to me is faith. I think religion…ahh. But faith…faith means something to me. So, if you want to do something have faith and assume that God can’t hear you he’s got to see what you’re doing before you start to get some help.

Barry Shore:

By the way, you might like this, faith is an acronym, and it stands for finding answers in the hidden. Because it’s taking action you believe enough in what it is you decided to do. I urge people before, to say thank you three times a day, consciously, conscientiously. Guess what will happen? You will notice a difference in your life for yourself, your family, your friends, and the planet. Because energy as Craig is sharing with us, energy has no ability to be stopped. Not a wall, not a tree, not a mountain, nothing stops energy. It goes everywhere. And when your energy is positive, purposeful, powerful, and pleasant, guess what happens? Craig happens.

Craig Handley:

It’s funny, I oftentimes wish for things. I’m like, God, this is what I want to do. But until I write it down on a piece of paper, again, going with the theme of what is God is deaf. And you guys might laugh, I write it on a piece of paper and I write it in big letters then I do this, and then I would pray. You guys want to know some crazy stuff. We haven’t talked about some of the things I’ve done but I put on my list I want to meet the Dalai Lama. I want to meet all the living Beatles. I wanted to I want to…..Skydiving is on probably everybody’s list. I had all these things I wanted to do and I wrote them on a list. And lo and behold, I went to Ringo Starr’s birthday party and got to spend time with Ringo. And I met so many other people during that event, including George Harrison’s wife. And then I went to a Paul McCartney event. I know Richard Branson. I’ve been to Necker, which was on my bucket list, of course. I’ve been to Necker now, six times. Hung out with Richard, so often that I almost consider him a friend. He does answer all my emails and everything. 

Barry Shore:

No offense, it’s more important that he considers you a friend.

Craig Handley:

Yeah. Well, he replies and we have fun together. And so, I had all these crazy things. And I invited Richard to be my guest at the Paul McCartney thing and Richard said, well, I’m already going I’m sitting in front, come say hello. And so, I went to talk to Richard and Paul put his arm around me and says, do you mind if I talk to my friend and I said, who do you think you are? God, all you Brits think you’ve been knighted by the Queen. Jesus, you think you’re Paul McCartney or something. And of course, they didn’t laugh. But next to Richard and his wife was Yoko Ono and Paul’s son was there and I got to meet Paul’s son. When I said I want to meet all the living members of The Beatles and wrote on a piece of paper the universe took me seriously. They were like, here’s George Harrison [crosstalk: 28:29].

Barry Shore:

This is the key. We’re going to begin this now and then we’re going to go on a break because we have sponsors that love us. The next M I want to talk about, remember I talk to you about three M’s. So music was our first M. The next M is called magic. We’re going to talk about magic.

Craig Handley:

If you want to keep talking about music I could talk about it for days and days.

Barry Shore:

Music and magic go together. 

Craig Handley:

Is the third M marketing or is it money because I’d rather talk about marketing than money.

Barry Shore:

You can put it in if you want, that would be the fourth one. But the third one is going to be mystical but we’ll get there.

Craig Handley:

Mystical… good. Because money comes. Money just comes when you believe in the mystical. You don’t have to worry about money [crosstalk: 29:12].

Barry Shore:

Hold it. We’re going to a quick commercial break.

Craig Handley:

There are 380,000 people waiting for us to share this advice.

Barry Shore:

Yeah. So put on your seatbelts, guys, everybody, women around the world. Craig is coming back. Don’t worry. He’s coming back right after this brief message. 

Barry Shore:

Good day beautiful, bountiful, beloved immortal beings and good-looking people. And remember you’re good-looking because you’re always looking for and finding the good, we have good in abundance. Our cup runneth over with good. And a two-legged being named Craig Handley. And we’ve been talking about the three M’s music, and now we’re talking about magic. And he was just discussing this about money, the M word, another M word. And the beauty of money is that if you chase it oftentimes it’s elusive and stays out of reach. But if you become attractive then the law of attraction works. And money literally is magnetized to you. So Craig, let’s tell and share with everybody what it means to be an attractive being and money is the result of what it is that you do and it’s overflowing.

Craig Handley:

We live in a world today where I think everybody knows there’s some evil, and there’s good. With COVID, and all these other things going on. Black Rock owning everything. Years and years ago, Rockefeller even changed the frequency in music in order to create more chaos in the world to fill the prisons. There are certain people in the world that are basically looking to dominate and create a for-profit type space. And I guess, for me, I feel like there are angels out there too. And there’s an army of good. And if you want to rely on faith and energy to support you when you do good and help others, I look at myself kind of as a chief marketing officer for thousands of companies. And I am there to help them with their voice. And I am there to help them build a tribe behind them to share their message. And so, I’m here to just give. And all I try to do is give to people to help them. And inevitably what happens is that if you have faith in the positive energies and these spirits, whatever you believe, God, angels, Buddha, aliens, whatever, they’re not going to let you fail in your mission. So, you just have to trust and have faith in life that if you help enough people, and this is a Zig Ziglar quote, if you help enough people get to where they want to get to in life you will get to where you need to be in life as well. And so, I work with people, I do free sales strategies. I mean, I basically spend $1,500 of my own money to help people with a sales strategy and it’s profitable for me because 50 to 60% of the people tend to hire my companies. But it’s not my intent. If they hire me it’s because they realize I can help them. But if they want to take my strategy and execute it on their own, or they want to hire someone in the Philippines, or India I don’t care because this is what I mean about being comfortable in your skin. A few years ago I might have been totally offended because I’m like, they don’t love me. And if you’re bullied, you want to be loved. And now I’m like, you know what, I’m comfortable with who I am. I’m a musician and a marketer and I’m really freaking good at both of those things. And I’m okay, I’m a great operations guy but it’s not where I like to live in my element. I can execute but there are other things I’m good at. But what I’m really good at and where I’m the gymnast at the Olympics is if you ask me marketing stuff, or if you want me to write you a song, those are where my creativity is my superpower. And so, if I can help you achieve your goals, and that lifts up the universe in the spiritual area and the positive energy in this world, then I feel like that’s what I’m here to do. I feel like I’m going to be here for a long time because I’m helping so many other people. And that’s really all I want to do. And trust me I feel great doing it. And I feel like I’m right in my zone and every day feels like a holiday even though I guess there’s some stress here and there but I feel good about most of the things that are going on around me.

Barry Shore:

Every day is a holiday and I want to urge everybody to understand when you go to wwwwhatawonderfulworld.barryshore.com, everything you want to know about Craig, click, click, click stuff and things about his company and Social Close, and all the good that is done listen and trust because that’s what this show is labeled listen and trust. Listen, by the way, you might like this Craig.

Craig Handley:

You know what’s funny is listen trust is the name of my call center.

Barry Shore:

Very good. 

Craig Handley:

I don’t know if he did that on purpose. I thought you did that on purpose when I saw that as the name of the show, listen and trust.

Barry Shore:

Here’s what I call listen, locating insightful sustainable transformative energy now. That’s what listen stands for. Trust totally reliance upon something true. 

Craig Handley:

You’ll have to text that to me, maybe I’ll incorporate it into the name of our [crosstalk: 0:37:48].

Barry Shore:

We’re here to serve, like you. And by the way, the law of attraction, the word law when people hear law they go, oh, law, law, something stirred in such. See, Craig and I live in the world of the musical, magical, mystical. Law stands for love and wisdom. See, the law of attraction is built upon love and wisdom that’s why you attract that which is good in the world because you’re a channel of goodness, a cog. You’re not just a small piece in a big machine. You’re a child of God, a channel of goodness. You love it, Craig?

Craig Handley:

Love it. You’re easy to love, Barry. I’m sure people tell you that all the time.

Barry Shore:

Not all the time but often. The one I care about though is my wife, and she doesn’t say it enough. That’s a different story. But we’re married 45 years so it’s more than good.

Craig Handley:

45 years you just got to know that she loves you.

Barry Shore:

Exactly. [Crosstalk: 0:38:52] and you know, my wife says that she says, you don’t really know me. Just beginning to and I’m loving it. I’m learning to know you, learning to know all about you. Let’s talk about the mystical and how it weaves itself into music, magic, and marketing.

Craig Handley:

Okay. What do you want to know about the mystical in my world?

Barry Shore:

I want to know how it is the thread that is the connecting piece for music because music in my humble opinion is mystical. The magic in life in my humble opinion is mystical and marketing. Marketing as we say where I come from and where you come from. Marketing is a mystical process because of the ability to touch another human being and to communicate to their very essence not just their mind because the mind only justifies what they’re feeling. But to be able to touch somebody with a message that is resonating, and is for their benefit. That to me is the ultimate mystical.

Craig Handley:

Yeah. And I think I take for granted that I understand the mystical because I went door-to-door for three years selling insurance. I learned about body language, I learned the psychology of selling. Then I was on the telephone answering phone calls selling products for three to four years. And then I’ve built call centers all over the globe and so I opened my own call center. And then from there, I’ve had some amazing mentors like Robert [unintelligible: 0:40:27], I’ve met and spoken with and Jack Canfield is a mutual friend. All these different people in the world have really looked at some amazing things. And over time, I think the world just opens up more and more as you gain experience. I literally had an experience where I thought I was having a stroke. And I went to the emergency room, and they hooked me up, and they go, I don’t know why you’re here, you’re fine. But I learned how to stop time. I mean, the raindrops hit the windshield, I could stop it. The lightning hit the mountain, I could stop it. And I was in my car driving, and I’m looking around me, and everything was kind of moving in slow motion. You kind of see it on The Flash, if you watch the TV show, where he’s going so fast that people around him are like this. And I literally got to experience what that feels like to be The Flash. And I feel like there are so many things that our bodies and our brains are capable of. And I think that sometimes the door will crack open for us, if it’s not logical we slam it shut. And we have free will, when we’re born we have free will. You have a choice to open up doors that open for you. A friend of mine wrote a book and it was all about listening for God’s touch. And I just think that you do get all these messages if you open your mind to receiving them. For me, when I give marketing advice, I have two operations people on almost every call. Why? Because the information, this amazing gift I’ve been given doesn’t always come from me. Sometimes it comes through me. The ability to write a record comes through me. Sometimes I’m in a fugue state for an hour and a half on putting a record down. And when we’re done, I’m like, did I write that? Man, this is really good. Where did this come from? And I’ve heard other people talk about these phenomenons. The same thing happens to me in marketing. And I make the mystical make sense because I know 70% of what my team does around marketing is very similar and this is through my agency Social Close, we combine Social Media Marketing and call center and we’re able to communicate with so many people and deliver engaging content that creates super fans around a brand. And how do you figure out what to create? Well, that’s a gift, to me, it doesn’t seem like anything special. But I built this company partly because I was charging 10 to $25,000 for a day and I’d walk away and feel like I gave so much value. But I saw it so clearly, it was so easy. But I recognized that a lot of the people I was talking to didn’t have the same skill set. And they were so excited but they didn’t necessarily know how to implement it. So I built an implementation team. And I’m like, well, if you know how to implement here’s the blueprint, if you don’t just give it back to me, and I’ll do it for you. And I’ll do it in a way that it doesn’t cost you a million dollars. So, I’ve put different things in place to really be able to share the mystical but also, I wanted to be able to execute things that might seem mystical. But to me, I’ve seen right through them. I don’t see it as super anymore. I see it as ordinary. I wrote a record too called Finally You Look Ordinary To Me. And the reality is that when you master a skill, when it becomes ordinary to you, then that’s a skill you could put in your pocket as like if you could hold the gun with six bullets you want to fill the chamber with six bullets. And you’re handed an empty gun at birth so what are your six bullets you’re going to fill the government so that way if you need them you can give those bullets out. You can defend yourself, you could support yourself.

Barry Shore:

There’s much to unpack in what you said. I want to work on a couple of words and an idea. So for me, my favorite acronym for time is thinking it’s miraculous every day. Time, thinking it’s miraculous every day.

Craig Handley:

It goes by pretty fast. When I was in this little state of mind I was able to really recognize that we’re nothing but a grain of sand on a windy day. And life is what happens when the wind blows. It’s gone. Here we are living with regret, we’re in relationships that make us unhappy, jobs that make us unhappy. And I look at that and I go why? Because you’re afraid you’re going to hurt somebody else? Well, let me give you some information. We probably live 2000, 3000, 4000, 5000 years. The reality is that your lifetime is this much of an impact on somebody. Your kids, your family, you’ll be with them before you know it again, it just goes by so fast, and it’s your job to optimize and maximize every opportunity and to live this life. See, fear is the opposite of faith. If you call yourself religious but you’re living in fear you’re not religious. Maybe you claim to be religious, and you’re really judgmental but you’re not living with faith. So, if there are aliens, or God or Buddha, or whoever you believe in, they’re not going to help you because you’re not showing them that you believe in them. It, her, his, whatever acronym [inaudible: 0:45:49]. So I don’t know fears is the opposite. If you’re sitting here going, I wish I could do this.

Barry Shore:

This is wonderful. Fear is the opposite of what we called love. Love stands for living on vibrant energy. When you live on the vibrational plane then things can [crosstalk: 0:46:09].

Craig Handley:

Have you written a book with all these acronyms? Because I need the book if [crosstalk: 0:46:15].

Barry Shore:

The answer is yes, Craig, and we have hundreds more that I’ve developed. 

Craig Handley:

I bet. 

Barry Shore:

We’ll discuss it.

Craig Handley:

Do you wake up in the morning and go, I’m going to come up with an acronym for joy. 

Barry Shore:

Actually, sometimes I do before I go to sleep and while I’m swimming. I swim for two miles per day.

Craig Handley:

That happens to me with music. I’m in the shower, and all of a sudden this lyric will pop into my head and I’m like, oh, shoot. I pull my phone into the shower so I can sing it in a voice note. I’m trying to go to bed and at three in the morning I wake up with an amazing line. I came up with a line the other night at three in the morning and the line is even the oceans will drown from my tears. 

Barry Shore:

Oh, I like it.

Craig Handley:

And I’m like, that’s a lyric that I need to work into a record somewhere. And I haven’t done it yet but that line just came to me and I’m like, wow, even the oceans will drown from my sadness.

Barry Shore:

Remember, wow is a great acronym, it stands for words of wonder, words of wisdom. That’s a wow.

Craig Handley:

I’ve come up with a lot of lines from copywriting sales material all my life. I’m really good at hooks. I can write the chorus and then I learn the content that has to be in the verses. And so, I’m able to put together some pretty good records. 

Barry Shore:

So I want to share with you something that came into my life just a few years ago, and I had been looking for it that’s why I think it came. I was attracted to it. A definition for humility is an expansive definition. And it’s exactly what you said, Craig, It’s knowing that you have the power, and it comes through you, not from you. That’s humility. You know you have the power, it comes through you, not from you. When you start thinking that it’s from you then you literally break down the process, and it becomes constricted rather than expansive. Everything we’ve been talking about in today’s podcast is about the expansion of consciousness. And that’s the genius of working with the now we call it the four M’s. Music, magic, mystical, and all tied with marketing. And notice the only time we’ve mentioned money is that it comes as a result of service. So, we talked about giving.

Craig Handley:

Yeah, and when you chase it, it runs away. It’s like that girl you wanted to date in junior high. If you’re mean to her she chases you, if you’re nice she runs away. [Inaudible: 0:49:03] You can’t chase after either one of those two things. Money and love are things you got to let come to you as opposed to you running after them.

Barry Shore:

You have to understand that you are worthy when you are of service. Remember the U comes before the I in business or in music. And I dare say that the whole process of living in the now and recognizing that time is thinking it’s miraculous every day, then yes, you will be using all of your faculties that the good Lord, the Creator has given to you. And as long as you’re here to serve you will understand that the joy of living can be summed up in one word Craig, one word, giving. That’s what the joy of living is all about. So, we’re going to go and touch one more piece before we’re going to have to close this particular segment.

Craig Handley:

I just have to take a note you chase after money and love and every time you do it don’t get it. So, that’ll be a song lyric at some point around that concept. Because it seems like everything you chase after in life it gets further and further away. It’s always in the fantasy parts of movies, where you see your dead husband or whatever down the hall and you run after him, and then they’re gone. Well, that’s money and love. And it’s funny how the second you stop chasing after those things, and you focus on the giving aspect of it and when you’re ready for it those things will find you. And I think a lot of people don’t get that until late in life. They don’t understand that everything important in life will find you if you just have faith.

Barry Shore:

And that’s why I asked Craig to be on the show today and he graciously agreed, and we’re putting in time together to be able to share, we have a shared sense we’re spreading happiness and rejuvenating energy. And this is that episode that you want to listen to again, and share with five of your family and friends. I didn’t say 50 or 100, 5 that’s it. Everybody [crosstalk: 0:51:21] we’ll have millions of people, just five. That’s it.

Craig Handley:

I want them to share it with 50 to 100 people, though. Barry says five. I’m greedy. I’d like 50.

Barry Shore:

You see if I say it, it’s one thing, it’s better when he says it. 

Craig Handley:

Should I put on my good-looking face or my mean face? Like, share it…please.

Barry Shore:

By the way, laughter is the best medicine. It’s that little pixie dust that makes it all worthwhile. Remember smile, seeing miracles in life every day. It’s that pixie dust that makes things happen. Laughter especially from the belly on a regular basis….ha.

Craig Handley:

You say pixie dust, I wrote a song called Stardust. And stardust is all about the pixie dust of course that makes the world right. So I am with you on the pixie dust although I’ve referred to it as stardust in a song.

Barry Shore:

Star, by the way for me, is sunshine transformed. That’s who we are. We are a star, sunshine, transformed and reformatted. You are literally sunshine, heck, write a song and reformat it. You come into this world in a physical [crosstalk: 0:52:49].

Craig Handley:

I’m feeling a Barry Shore album here. I’m feeling it.

Barry Shore:

You’re making me laugh and I’m very happy about it.

Craig Handley:

My friend Craig Shoemaker says that life needs a lot more ha-ha into the woo-woo. You need much more ha-ha in the woo-woo.

Barry Shore:

It’s so funny Craig, I just came up with a woo-woo the other day. Woo-woo stands for wizard of opportunity, wonderful ongoing openness.

Craig Handley:

Yeah. Well, he always tells me we need more ha-ha in the woo-woo.

Barry Shore:

Yeah, I’m with your kid. So, we have three questions I’m going to pose to you. The first one is, will you come back again?

Craig Handley:

Always. Of course. I’ll come back 10 times for you.

Barry Shore:

Number two, you have 80 seconds only to answer this question. 80 seconds. What is your most fervent desire?

Craig Handley:

I want to use music and marketing to create, to help lift people up in their own mission. So, I’m working on the NFT space, I’m in the blockchain space, and I’m finding ways to combine art, music, and dance into one little category. But really my most fervent desire is to meet as many people as possible. And I’m not saying meet many stars or professional athletes. I want to meet the humble people who have big dreams and show them how to reach those dreams. In my call center, I helped over 100 employees here in Mexico, quit and live their dreams. We had a lawyer answering phone calls who went to law school, and he had no idea how to work for a law firm. We had him create a podcast, he interviewed all the lawyers in town and we had him ask the lawyers one question during every podcast, which is where’s the hole in the legal community here in Hermosillo? I’m in Mexico today, so Hermosillo, Mexico. So he did that and six months in he knew where the hole was. He hung out a shingle specializing in the hole and called all his friends who he ran his podcast for and promoted them. So, they all thought he was an amazing human because he became friends with them so they all referred their business to him. Within six months, he was an owner of a law firm with 8 to 10 employees. And how do you do those things? That’s like a 10 year…

Barry Shore:

Your 80 seconds around because I’m going to summarize it for what you said. 

Craig Handley:

I want to help other people. 

Barry Shore:

He is here to serve and help others. By the way, hope is a wonderful acronym. Are you ready? Hope stands for helping others progress every day. 

Craig Handley:

I like it. 

Barry Shore:

It’s yours. Now, the third question is, and even if you don’t say yes, I’m going to do it anyway, I’m going to give you a hug in front of 362,800 people around the world.

Craig Handley:

Okay. [Inaudible: 0:56:02] ask because you have some listeners that probably care about these things. So, do I need a mask on for this, or we’re okay?

Barry Shore:

If you do put a mask on I’d be disappointed.

Craig Handley:

Do you think people that wear masks that are driving alone in their car lay in bed at night wearing a condom?

Barry Shore:

Yeah, exactly. They should be putting on a condom, okay, I love the vision. We should do an NFT on that.

Craig Handley:

I’m sure that’s true. If people are driving around in their car alone wearing a mask they’re lying in bed at night with a condom on watching TV.

Barry Shore:

Just in case. Okay. So you remember this or you write it down. Are you ready? Hug stands for heartfelt, unlimited giving. 

Craig Handley:

Or gratitude. Heartfelt, unlimited gratitude.

Barry Shore:

Well, you know something we can do both Craig. I’ll put it in the acronym book. Heartfelt, unlimited gratitude. Heartfelt, unlimited giving.

Craig Handley:

I think everybody that’s listening should take five minutes and breathe in through their nose, gratitude and breathe out the exhausts, breathe out of their mouth love. And gratitude out love. I try to do that every day. 

Barry Shore:

I’m going to make your eyes bulge out. Ready? Tell me what you see on my water bottle. 

Craig Handley:

Love. 

Barry Shore:

And?

Craig Handley:

Gratitude. Barry, somehow we might have been brothers in a past life, I think.

Barry Shore:

Okay, here comes your hug ready 1-2-3 roar. You’ve been listening to The Joy of Living with your humble host Barry Shore and our amazing guest, Craig Handley. Everything you want to know about Craig just go to www.barry.shore.com. Because here on this show, you know that it’s all about you, not Barry, not Craig, you. You becoming the best you and the best way to do it is to use the three fundamentals of life and they will make you happier, healthier, and wealthy. The three fundamentals of course are number one, life, your life has purpose. Number two, when you live a purpose-driven life you go mad. Mad stands for make a difference. And number three, unlock the power and the sequence of everyday words and terms like www what a wonderful world. Smile, seeing miracles in life every day. As my eight-year-old niece says, seeing miracles in everyday life. Create the kind of world you want to live in causing, rethinking, enabling all to excel. Learn to use four-letter words. Positive, purposeful, powerful, pleasant, four-letter words like love, life, grow, hope, free, give, pray, play, swim. And tell everybody FU capital N capital N. Spread it around the world. They say where did you get that? I listen to Barry Shore and the joy of living. And remember to use the two most powerful words in the English language three times a day, every single day for the rest of your life because when you use these two words you will make your life better that of your family, your friends, and all living beings. And these two words are, of course, thank you, thank you, thank you. Thanks stand for to harmonize a network kindness. Kind, keep inspiring noble deeds. And our blessing from Craig and Barry is go forth, live exuberantly, spread the seeds of joy, happiness, peace, and love. Go mad, go make a difference. Don’t go away, Craig.

About Craig Handley

Craig Handley
Craig Handley is an entrepreneur, speaker, musician, and philanthropist.
He believes in “living life like an extreme sport.”

As such, he has cage dived with great white sharks and rappelled down Table Mountain in South Africa, driven the Baja 500 trail in Mexico, hiked through the jungles of Malaysia, and in Iceland he snowmobiled across a live volcano, swam in the Blue Lagoon, and dove in the famed Silfra Fissure which is the only dive site in the world where your dive is in the crack between two continental plates. He is the 85th civilian ever to jump out of a plane from over 32,000 feet…