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[11.42] The Impact of Adaptation in Business and Technology

• Mood affects not only individuals but also the environment around them, influencing everyone they interact with.
• Changing one’s mood daily is essential for maintaining a positive impact on oneself and others.
• Businesses, like individuals, must adapt to survive, as demonstrated by companies like Kodak.
• Kodak, once a dominant player in film, struggled because they saw themselves as a film company rather than an emotional technology company.
• The failure to adapt to digital advancements, despite holding numerous patents, led to missed opportunities.
• Adaptation involves recognizing shifts in the market and responding quickly, especially in a fast-paced digital era.
• Companies that focus on changing customer behavior, rather than adapting to it, often fail.
• The COVID-19 pandemic accelerated the need for digital transformation, highlighting the importance of adapting to new business models.
• Businesses must adopt the “adapt, change, or die” philosophy to succeed in today’s rapidly evolving landscape.

[17.31] Media Company Mindset and Differentiation

• Jeffrey Hayzlett, founder of C-Suite Network, highlights the importance of service and value in business.
• Businesses should focus on providing good service and doing so with a positive attitude.
• It’s essential to work with people’s habits rather than trying to change them.
• Every business should view itself as a media company, leveraging content to engage with audiences.
• Hayzlett’s experience as a judge on Celebrity Apprentice and host of his TV and podcast shows taught him the power of media.
• He expanded this knowledge into creating C-Suite TV and C-Suite Radio, building a large network of shows and podcasters.
• Even small businesses, like a dry cleaner in St. Louis, should differentiate themselves by becoming media companies.
• Content creation is key to building trust and community, ultimately driving commerce.

[31.02] Becoming the Expert in Your Industry

• Every business, from dry cleaners to doctors, should establish itself as the expert in its field.
• Hayzlett suggests using content to demonstrate expertise, such as sharing tips for common problems.
• Giving away knowledge through content builds trust, while the experience is what customers pay for.
• Creating great content leads to a loyal following of family, friends, and community members.
• Hayzlett emphasizes that businesses should focus on creating content that resonates with their audience rather than relying on traditional advertising.
• Rather than competing on digital ads, create content that sets you apart as an industry leader.
• In today’s market, it’s crucial to think beyond local competition and embrace a media company mindset.
• Building a strong personal brand through content can help grow your business and differentiate you from competitors.

[41.51] The Power of Belonging in Content and Business

• Today’s content consumers actively select or deselect the messages they receive, often unsubscribing or filtering out what doesn’t resonate with them.
• To stand out, the value of your content must be undeniable, making people want to consume what you offer.
• Being part of a network or tribe helps podcasters avoid “podcast purgatory” by connecting with a community that amplifies their message.
• Research shows that the average businessperson listens to five different shows and eight episodes per week.
• Collaboration within a trusted community creates momentum, fostering a sense of belonging and shared purpose.
• People desire to be part of something meaningful, which is why aligning with trusted networks is essential for growth.
• Attracting the right audience is more effective than chasing large numbers; it’s about finding those who resonate with your message.
• Success in both business and life comes from clearly defining your audience and delivering on the promises you make to them. 

[51.31] The Essence of Leadership: Building Joy and Service

• Change and adaptability are key to thriving in any environment.
• A brand is not just about visuals—it’s about delivering on a promise.
• Leadership is about inspiring others to do what you want, but joyfully.
• Successful leaders empower others to become leaders themselves.
• Mentors come in all forms and offer lessons, whether in success or what to avoid.
• A joyful attitude helps overcome obstacles and maintain progress.
• True wealth extends beyond money—it encompasses peace, happiness, and personal growth.
• The ultimate goal of leadership is to serve and leave a lasting, positive impact on others.

In the last 2 years, over 4,200 drug products in the US saw an average price increase of 15.2%. With 60% of American adults relying on at least one prescription medication and 25% taking four or more, the rising costs are a significant burden to their budget. On Monday, September 16, Chief Analytics Officer and Board Member at BuzzRx, Edith Edwards, will discuss the continued rising drug costs and its impact on Americans. She will talk about the importance of making medications more affordable and accessible and share a simple solution for saving money on prescription medications.

Topics:

• How much have prescription medication prices risen over the last few years?
• How many prescriptions are Americans taking on average, and how much are they spending on them?
• What can people do to keep medication costs down?
• How much can people save using BuzzRx?
• Where can we go to learn more?

Jeffrey Hayzlett is a globally renowned business celebrity, Hall of Fame speaker, best-selling author, and expert in all things business transformation. His magnetic presence has an unbeatable ability to captivate audiences with his unique and authentic storytelling approach. Having addressed countless audiences around the globe, his insightful and dynamic keynotes transcend industries to inspire meaningful change while seizing opportunities in an ever-evolving marketplace. His signature no-nonsense style cuts through the noise to deliver actionable insights that empower individuals and companies to drive innovation and achieve remarkable success.