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JOL Jay Fiset | Joint Ventures

JV’s Rawk With Jay Fiset

If you’re here and alive, you should live exuberantly. Your Ambassador of JOY, Barry Shore, is delighted to bring You the Master of Joint Ventures, Jay Fiset. You’ll learn as this bestselling author, student of human nature, and avid outdoorsman discusses in depth how to go upstream and downstream to grow your business exponentially. Jay is the recipient of the ClickFunnels’ Two Comma Club award. This is for a sales funnel that generates over $1 million in sales. Jay has built several 7-figure businesses and is creating a ground-breaking business relationship-building platform driven by Artificial Intelligence. He is dedicated to instigating a global movement of conscious creators and supporting people to organize their life and resources around their passions and gifts. You’ll appreciate it as Barry and Jay discuss their visions of creating a global movement of conscious creators to support people leveraging their passions and gifts.

Listen to the podcast here:

Show Notes:

  • 00:45 – Barry’s rousing introduction
  • 14:17 – JV’s Rawk With Jay Fiset
  • 24:40 – How shift happens?
  • 41:55 – Jay talks about community and what does it mean.
  • 52:21- Barry’s Interesting Wrap-up

Important Links:

JV’s Rawk With Jay Fiset

You’re tuned in to this show for one reason only. That’s great and the best reason in the world. You care the most in the entire world about you. When you are the best you, you make the world a better place. We need you. You build more bridges, create more harmony, spread more joy, happiness, peace and love in the world. Thank you for being you and joining at this very moment. People around the world have tuned in for that same reason to become the best you possible.

In this show, we work with the three fundamentals of life, and these are number one, Life. Your life has a purpose. Number two, when you live a purpose-driven life, you can go MAD. It’s a wonderful acronym that stands for Make A Difference. Lead a purpose-driven life, and you’ll make a difference. Number three is to unlock the power and the secrets of everyday words and terms.

All of these three are designed for one reason only. It’s to enable you to be happier, healthier and wealthier. Who doesn’t want that? Let’s take a look at simple everyday common words, unpack them and find the secrets in the power. WWW. Hundreds of thousands of people all over the world are reading and enjoying the show. It’s being carried over this mystical, magical, mythical platform called the internet.

If you ask anybody, what does WWW stands for? Invariably, they’ll tell you it’s over the internet and factually, speaking they’re correct, but in our world, the world of the positive, purposeful, powerful and pleasant, WWW stands for What a Wonderful World. A huge thank you to Louis Armstrong Satchmo for enabling that song to go viral and touch not just millions and tens of millions or hundreds of millions but billions of people around the planet.

Whenever you hear even the opening bars of What a Wonderful World, what do you do right away? You can’t help but just smile. Smile is one of the most important acronyms you’ll ever utilize, internalize and leverage in your life because SMILE stands for Seeing Miracles In Life Every day. Pre-COVID, when I was speaking in front of real human beings, in about 5,000 people in the audience, I was telling the story about Barry Shore and the idea of seeing miracles of life every day.

People raise their hands and say, “Barry Shore, I haven’t seen the miracles.” I asked him, “Are you here? Can you hear? Can you see? Can you stand? Can you walk? Do you have water to drink, food to eat, a place to sleep, family and friends? Every single one of those is a miracle.” What’s the simplest proof? A million people didn’t get out of bed this morning. Do you know why? They died. By definition, if you’re reading this, you didn’t. If you’re here and alive, you have an obligation to live exuberantly.

I’ll tell you a quick story. My eight-year-old niece comes over to me and says, “Uncle Barry, can we spell smile?” I asked her, “It sounds the same. Why not?” She said, “Then it would stand for Seeing Miracles In Everyday Life.” I’m in the mouth of babes. What was she talking about? Imagine the following, standing up in the morning, hale and hearty, able to leap tall buildings in a single bound. That evening, I’m in a hospital totally, completely paralyzed. Not from an automobile accident or a spinal injury but a rare disease that went with my body and rendered me what’s called a quadriplegic. Nothing on my body moved.

I was 144 days in the hospital. I was two years in a hospital bed. My own home I couldn’t turn over by myself. I spent four years in a wheelchair. I had braces on both my legs, hips to my ankles that were progressed. Thank God I’m able to be vertical and ambulatory with the help of a 7-foot walking wand, but I still can’t walk up a curb and the stairs by myself. I need help 12 hours a day, 7 days a week, but you hear my voice.

Positive, purposeful, powerful and pleasant, it’s all because of Seeing Miracles in Life Every day. My niece said, “Seeing Miracles in Everyday Life.” What was she doing? She was creating the kind of world she wanted to live in. CREATE is a wonderful acronym that stands for Causing Rethinking Enabling All To Excel. Rethinking. We have a brain. Your brain has 100 billion brain cells and 120 trillion synapses connecting all those brain cells. They’re more than there for just the side what kind of latte you want. It’s the ability to do neuro-linguistic programming and recognizing that you are the one who makes the decisions in your life.

The six most important words you’ll ever hear in your life are choice, not chance, determines your destiny. I have to interrupt myself before we bring on our amazing guest. I do use a lot of four-letter words. I even use the full letter FU words. I do it because it’s fun in the shock value. The four-letter words that we use are our love, life, hope, grow, free, gift, swim, pray and play. The four-letter FU word is FUNN.

When you see your family and friends, have a twinkle in your eyes, smile on your face, remember what that stands for. Point your fingers and say, “FU, everybody.” Remember to add right away NN. They will say, “Where did you get that?” You say, “I listen to The Joy of Living, and Barry Shore wants to teach the world how to FUNN.” Then you can create a conversation. Talk about joy, happiness, peace and love in the world, creating the kind of world you want to live in.

Before we bring on our fabulous guest who’s going to help transform the way you think about working in the business world with other people, I’m going to urge everybody to use the two most powerful words in the English language three times a day, consciously and conscientiously for the rest of your life. From now forward to the rest of your life. Thank You. Those are the two most powerful words in the English language. THANK stands for To Harmonize And Network Kindness. The Dalai Lama has been quoted as saying, and I’ve written his writings, “Be kind whenever possible.” It’s always possible.

Imagine the following, being able to go back into our coffee shops without a mask. Walking in and order your fancy latte for $5. You sit down, and the server brings it to you. You say, “Thank you.” You walk in the coffee shop and order your fancy latte for $5. You sit down and a couple of minutes go, nobody brings it to you. You go to the counter, and they say, “I’m sorry. We forgot. We’re so busy. We’ll bring it right to you.”

Success is inevitable when we put the network, the structure, the support, and our butts on the line. Share on X

You sit down and a couple of more minutes go. You still say, “Thank you.” You’re walking out of the coffee shop and it’s raining out. Somebody holds the door open for you. You say, “Thank you.” You’re walking out of the coffee shop and somebody slams the door on you. You say, “Thank you.” You’re in traffic. You’re late for an appointment. Somebody cuts you off. You say, “Thank you.” In the middle of the night, you stub your toe and it hurts. You say, “Thank you.” To Harmonize And Network Kindness. KIND stands for Keep Inspiring Noble Deeds. I can’t think of anybody that does inspire noble deeds. I want to share with you an amazing, wonderful Jay Fiset.

Thank you. I truly appreciate you. You have energy beyond belief. I’m thrilled to be here.

When was the last time somebody said FU to you and you smiled?

In your context and any other contexts, not so long ago.

I am so happy to have Jay here. He is a master. He has utilized his energy and force for good to be able to share with other beings the ability to work in harmony and create what people call for lack of a better term, joint ventures. He is JV on steroids and has done something they call as JVology because JVology means the study of joint ventures.

We’re going to ask the doctor himself, Dr. Jay. He’s a DJ, Dr. Jay. We’re going to talk about many things. If I started telling you all the CV stuff about him, that’s his curriculum vitae, it would take too long. Trust me in this. He not only knows what he’s talking about. He lives it and serves to bring about an evolution in the business process so that people can live in harmony because that’s called love. LOVE stands for Living On Vibrating Energy, where you’re in a vibrational plane and harmony. Everything moves along in a purposeful, positive, powerful and pleasant way. Less me, more of you, Jay. Let’s jump right in and start with the easy stuff, the art and science of joint ventures.

I love how your brain works. I don’t think I’ve heard these many acronyms in this shorter span of time in my entire life. My brain is still trying to track them all, Barry. You have clearly put some effort in these. The art and science of joint ventures, if we were to put context around this related to your community, in all of my businesses and everything that I had done for the past years, is that we do one thing, which is helped people to create conscious communities of choice.

Joint ventures are a way to create conscious communities of choice in our business. In a nutshell to me, the art of joint ventures is this thing called relationships, how to connect with human beings, how to understand what they want, what they need, who they are, how they see themselves in the world and to truly and genuinely get behind them as a champion and a support person to help them bring their mission to the world.

That’s the art piece of relationships and connecting human beings. I always teach people like, “The beautiful part of joint ventures is that you get to work with these amazing human beings who are up to great things in the world. The challenging part of joint ventures is you get to work with these amazing human beings who are up to big things in the world.”

What you did is exactly the genius of life and exactly the same thing. You get to do this. It looks like fun and exciting. Both are correct. I say this to everybody reading. Thank God, there are many people reading all over the world. Most of them are under the age of 38. They’re a little younger.

Do you have the old folks?

Yes. That’s the genius of being older is that you can begin to tell people, “We have made errors. We want to avoid those. We’re going to show you pathways to success.” You use a lot of C words. I love some of the C words, conscious, community, choice and champion. I want to delve a little deeper into the word community. For me, it’s a beautiful word. There’s another word that goes along with it, which is called business.

JOL Jay Fiset | Joint Ventures

Joint Ventures: One of the greatest contributors to failure, challenge, and difficulty not just in business but in life is not having that network of people you can talk with.

Let’s call it a business community because in both of these words, you’re going to see something that you know, and everybody knows that until you pointed out, they don’t know it. When you spell community, the U comes before the I and the same thing in business. When the U comes before the I, you can create what you called the conscious community of choice and realize the potential of fulfilling the dream. Talk a little bit more about community. What does that mean?

I’ll give a whole different frame of reference. We sometimes call our JVology community a tribe. Most people call it a family, but I’ll often describe it as an entrepreneurial safety network. This whole idea of entrepreneurship and business is that people have a lone wolf/lone ranger approach to it. We even hear the language of things like self-made man, self-made millionaire, which is complete bull in every way that we talk. It’s frankly, not possible.

To me, this idea of choosing deliberately who we want to be in relationship within the context of business, knowing that business is fraught with ups and downs, ins and outs, difficulties and all of those pieces. If we don’t invest the time, hearts, energy, love, care and concern into building that network. I’m a Saskatchewan kid. I do use four-letter words, but not like you do.

Farm is a four-letter word.

On the farm, we often shoveled a bunch of other S words when the shift hits the fan.

That’s called shift. Jay understands that shift happens. Most of the people in the world drop the F and they think it’s the other way, but Jay learned that shift. That’s what he was using the pitch ball play where he’s shifting.

It’s from one point to another point. When that difficult stuff happens, one of the single greatest contributors to failure, challenge and difficulty, not just in business but in life is not having that network of people that you can talk to. You show up for them. They show up for you. You know this is going to happen. It alters who and how we are in the world when that occurs.

Just a little bar, Barry, my dear wife and I were in San Diego leading a facilitator training program. When we came back, we’re in quarantine. We’re on day 10 of our 14-day quarantine. The Canadian government is phoning, texting and calling, “Are you doing what you’re supposed to be doing? How are you getting your food?”

I said, “Auntie Lynn takes care of them.” “What are you doing with the kids?” “Auntie Lynn drives them around.” The woman was like, “You have no idea how lucky you are. I talk to people all day long who have nobody who can do these things for them. They are stuck and trapped.” It’s like, “The truth is there are a whole bunch of people who would do that for us.” We’re grateful for it but it is the standard of our lives. Sometimes it gets pointed out as like, “You’re pretty lucky.” Sometimes it’s easy to miss.

Jay is the point of the spear when it comes to the understanding, unfolding and deep knowledge of what he called network. I want to share with you, Jay. You’ll like this because you and I are simpatico in certain things that we love to read, do, feel and be. It’s for the whole world. There’s a word that’s spelled ALONE. Unfortunately, it’s mispronounced. Everybody has been taught the wrong way of pronouncing it. They all pronounce it the other way. They put the ON in it. The way to pronounce it is all one.

This is what Jay’s talking about. It’s the ability to build a net of like-minded, like-caring and like-involved beings on the planet. Interestingly enough, more so than when Jay was growing up on the farm and shifting stuff from one place to another. I was growing up in a town in Boston, Massachusetts. It’s the ability to reach out to beings around the planet who are in harmony.

The people that are reading this show have consciously and conscientiously tune in because they want to know these messages of joy, happiness, peace, love and harmony. I urge every pendency and anything you want to know about Jay, go to my website Everything is there. You have to lean in and be transformed about what he’s going to share with us about joint ventures. They rock.

The art of joint ventures is called relationships. It’s how to connect with human beings and understand what they want. Share on X

When you do them, the way he’s going to outline. You talked about the art. Let’s talk about the science of joint ventures, the steps that are involved, which I presume one of them is make sure you check your heart rate, it’s beating and you are a caring individual. Without a heart, you can’t be involved with joint ventures or JVology.

Do you want to hear a silly story about the heart of this process?


Just to put some context around this. How I became an expert in the joint venture field was quite accidentally. If you’d have told me, I was doing this years ago, I’d have said, “You fell and hit your head. There’s no way.” What transpired was from our personal development company, we decided we wanted to do online work. That online work didn’t particularly sell well. It was like, “What on earth is going on?” We finally find this little piece. We trained all of our coaches, facilitators and trainers to lead mastermind groups, to help people grow into the transformations that they would taste. This is this internal training process.

Through a weird turn of events, I left my internal training process. I gave it to somebody who was having trouble with their mastermind. That gave birth from something that didn’t exist. This was no external thing. We went from $0 to $2.6 million US in fourteen months, both accidentally. It was like, “How did you do that?” The answer was always, “Through joint venture, partnerships and relations. I have some astounding partners.”

“Can you show me how?” I was like, “No, we don’t do that.” After we were asked 7,892 times, it’s like, “Maybe I’ll tell you if I like you.” That gave birth to something that we called the Joint Venture Summit. It used to be called the Banff Summit because we held it in Banff, Alberta. It’s one of the most beautiful places on planet earth.

God’s willing, we’ll all be able to travel again normally as humans and people will be banffing again.

What transpired through that is that we started this what I’m going to call high level mastermind group in summit that was application only. There are limited seats and all the rest of it. We would do this application process, Barry. As this went on, most of the people I couldn’t say yes to because they weren’t quite ready but occasionally, there’d be somebody who is like, “I’m not quite ready,” but is a rising star. I was like, “You’re going to come. That’s all good.”

We did this a couple of times a year. After doing that, finally somebody says, “I am confused by your application process.” “Do you want to know how many people are on my list? Do you want to know what my reach is? Do you want to know all those sorts of things?” It’s like, “Yes, I do.” “For the most part, that stuff doesn’t matter.” He said, “What matters? You got to tell me, so I’ll know.”

I said, “You’re already in so don’t worry about this, but here’s what this boils down to. At the end of the day, would I have you at my house to have a glass of wine with and to play ping pong? If I’d have you at my house, have a glass of wine, and play ping pong, it’s all good. It doesn’t matter where you’re at in your business because you’re going to be sharp enough that you’re going to navigate your way. If I wouldn’t have you at my house, it doesn’t matter if you are a billionaire or you’re not coming. That’s how that goes. This is it.”

That whole thing of we have to share values, believe the same fundamental things about humanity and about our mission, put the client’s needs first, got to come from a grounding of abundance and have this what I’m going to call healthy interdependence. All three of those things have to be at play for somebody to be able to show up and even remotely benefit from joint ventures.

JOL Jay Fiset | Joint Ventures

Joint Ventures: We have to believe the same fundamental things about humanity and put the client’s needs first to be able to show up and benefit from joint ventures.

If those things aren’t at play, it’s going to be a fiasco. There’s also another F word that goes with the fiasco that isn’t the fun one when the values aren’t aligned. We’re always looking for those three things. With a bunch of our training, JVology LIVE, our global lounge community, all sorts of things, we go back and reinforce. What’s the grounding of abundance? How do we make sure our client’s needs are first? How do we play with this beautiful thing called interdependence? That’s the first part of the science.

The reason Jay mentioned three is because he knows that in the eternal world, everything is built on three. If you want to have something that is stable, capable of building upon, creating scale and change the world, you need three items. We want to mention to you the three things you’ve always talked on. You talked about the how, who and the wine.

This is why Jay is a winner. HOW stands for Helping Others Win. WHO stands for Winners Help Others. That’s the healthy interdependence. WINE stands for Winners Inspire Never ending Endurance or enthusiasm. That’s the wine we like to imbibe. When you do that, you’re sharing. SHARE stands for Spreading Happiness And Rejuvenating Energy. That’s the essence of Jay and what he, his wife and his team have built. He is the perfect example of, “I didn’t do it because I can’t. I alone is one letter and I can’t do it. It does take a team.”

Without it, you’re not going to be able to build. You might have something there but you’re not going to create what you’re doing, which is influencing the world. Jay is mad. He’s making a difference. That’s what he wants to do, when you can bounce out of bed in the morning, shouting, “Eureka, abundance. I love Barry Shore.” His wife says, “What are you talking about?”

He doesn’t say that every day. When he does bounce out of bed, it’s because he has incorporated his two friends called Tom and Bob. TOM is Top Of Mind and BOB is Be Of Benefit. He knows that as long as top of mind is about service that he becomes being of benefit, then everything in the day becomes filled with what he is. I want you to do one for yourself as well but for me, JAY stands for Joy Awakens Youth because youth is what you’re all about.

I will borrow yours. Yours is pretty good.

If I’m called pretty good by Jay Fiset, I’m not just pretty good. That was loving words. Let’s go a little bit deeper in certain things and get to the nitties and the gritties of what it means. There’s a joint venture. I have something that is capable of transforming people’s lives and eliminating stress. Jay says, “You know something, Barry Shore? I love that. I have a business that wants to help people transform their lives. I have about 60,000 to 80,000 people in my world. You have about 20,000 to 50,000, making a small number in your world.”

How do we mesh? What do we do? I have a small list than you and you’re more famous than me. What does it happen? How do you create that synergy that works together when it looks like there are unequal partners when there are not? In other words, you can’t do business together unless both see each other as generating benefits for each other.

I’m going to back up the bus a little bit in terms of my view about it. First and foremost, there are lots of people that have this, “I’m bigger. They’re smaller. How do we do this? What’s going to be equable and fair?” Here’s a big picture. I’m not even a fan of that way of thinking, although it’s incredibly common. I would set that aside. Here’s how we go about it at JVology. We try and get people to truly understand the problem that they solve and for who.

Regardless of if my list is five people and your list is 5,000 people, if we are perfectly clear about the problem that each of us solves, then we can begin to adopt what we teach at JVology, this idea of upstream and downstream partners. The idea is this. Most entrepreneurs are so narrow-focused about trying to get a client. It’s like, “There’s somebody who has a problem.” They think in retail, conversation and customers. Our stand is this. That’s a silly way to run a business. It can work but it’s incredibly time consuming and not too profitable.

I use the word draining. You are a fountain. The digital world is you’re either a drain or a fountain. Jay is a fountain. That’s an F word. Most people are in the drain world, and he helps transform them from drains into fountains.

I wrote a bestselling book called Reframe Your Blame, How to Be Personally Accountable.

The beautiful part of joint ventures is that you get to work with amazing human beings who are up to great things in the world. Share on X

Everybody is going to learn about it. Go to my site. It’s there. It’s not only a book. Forget it’s a bestseller. It’s great for you.

The whole book is about how to become a fountain instead of a drain. Going back to this idea of this upstream and downstream stuff, if I’m clear about the problem that I solve for whom, the thing that makes the most difference in business is this. Instead of focusing on retail and looking for a person that has the problem myself, we start looking upstream.

If you were thinking of, you’re at a river, and the river is going by, occasionally there might be a client in that river if you can catch them. Why not look upstream and say, “This very second, there are 100, 1,000, 1 million, 20 million and 100 million people who are in the process of discovering they have the problem myself.”

They’re reading a book, taking a course, bought a new computer, moved to a new city, had a child, and sent the child to school. There’s something going on that is causing. There are three ways I like to look at this. We are looking for the people, organizations and structures that cause, reveal or diagnose the problem that we solve. Suddenly, instead of looking for one particular retail client, we are beginning to build relationships with the people, organizations, structures and associations that cause, reveal, solve or diagnose the problem we solve.

Buckle up. Hold on. We’re going upstream with the most amazing being on the planet, Jay Fiset. He runs JVology, which is good for you. There’s more Jay, on the other side of this.

You know the story of Barry Shore, standing up in the morning, hale and hearty and in the evening, completely, totally paralyzed. I was like that for several years. You can imagine the difficulties I faced mentally, not just physically. It’s the mental aspect that was the most debilitating and frightening. It wasn’t easy to speak to somebody, but I finally did. I spoke to several people over the course number of years and it helped immensely. I know that it’s hard to talk about these things.

Did you know that suicide is the tenth leading cause of death in the United States for all ages? About 21 million American adults have a mood disorder, especially with depression and bipolar. There’s an ability to get help. That’s the genius what I’m talking about here. There is help available from what’s called the

I want to tell you a couple of other things. Over 47,000 Americans died by suicide in 2019. Middle-aged white males have the highest rate of suicide of Cooling County for almost 70% of all deaths by suicide. On average, about 130 suicides every day. I urge you. Please get involved for yourself, friend, family member or someone you know that may have issues. I want you to go to We can prevent. Please do so now.

Imagine the kind of place you would want to shop for your favorite fur baby pet. This is your go-to spot for the best and cleanest pet treats that exist anywhere on the planet. All of the brands go through a rigorous review to make sure they meet the high standards of cleanliness, health benefits and naturalness. This site was started by a husband-and-wife team. It’s veteran owned that care about pets, especially dogs and cats and coming soon, bird treats.

These are very nice young people who care about making a difference. A portion of proceeds go to support veteran organizations, where they focus on service dogs. This is the place where you want to go. You want to tell your friends, this has the finest, yummiest, fresh as all natural treats and stuff for your fur baby. Go there. Do it now.

We have found good and abundance in a two-legged amazing Canadian shift stuff on the farm. Jay Fiset is talking about fishing, going upstream and looking for situations that cause, reveal or diagnose issues. When you solve problems, you have people beating a path to your door. Jay, more about those places that cause, reveal and diagnose.

I’m perfectly clear about what I do. I solve the problem of expensive, not enough and poorly qualified leads for entrepreneurs. That’s part of what we do at JVology. If I look upstream for me, I’m looking for people who are in business, who realize that they don’t have a steady lead stream, who burned a bunch of money on Facebook, and it didn’t turn out the way that they had hoped to. It seems so odd and crazy. I’m looking for folks who have created a website that they want traffic for and who wrote a book that they want to be distributed. I helped with that process. My upstream partners are all the great people that cause, reveal or diagnose the problem myself, which is lead generation.

JOL Jay Fiset | Joint Ventures

Joint Ventures: Most entrepreneurs are so narrow-focused about trying to get a client. It can work, but it’s incredibly time-consuming.

I’m looking for people that help people get into business, write webinars, make digital programs, and host digital programs. Instead of this one-on-one piece looking for a retail conversation, I go to those folks and say, “We know you do spectacular work at creating and hosting digital programs. We also know that the vast majority of digital programs only sell a few members. They don’t get used about.”

“When you’re complete with them, why don’t you send them to JVology, where I will introduce them to 500 or 1,000 people who would be interested in sharing their message with the world? When you send them to me, and they choose to buy something, I will pay you a referral commission, put you on my stage, have a sponsorship or do some version. It doesn’t matter what it is, as long as it’s equitable to both parties. Please know that when you refer those folks to me, I will take care of them in the same way I will take care of my mother. If you’re open, we could do this.”

What that does is it provides a steady stream of perfectly qualified leads for free and inverse as long as you can maintain, continue and strengthen that relationship. That’s the upstream model. If nothing I say makes any sense out of this, it would be this. Stop looking for an individual client and build relationships with the people who cause, reveal and diagnose the problem you solved. Your lead generation issues will be done forever.

When Jay says forever, he’s saying forever. Many years ago, before you were born, Jay and certainly for most of the people reading were born, there was something called salespeople. I was raised and taught by some of the best in the world. In the old school, we used to call two things, referrals. In those days also, people got hung up on making a sale and knocking on another door or another cold phone call to make another sale. Not doing the most basic idea, which is now that you bought something from me, we have a relationship. By definition, you like me because you bought my idea. You gave me money and trust me. In your bowling league, fly fishing group, meditation group or mastermind group, who do you think would benefit from what we did?

That’s called referral. In the insurance business, if you get 400 clients, you never have to work again because everybody is sending you. What Jay has done with his team is to put that on steroids, make it fit the 21st century and some version of it. As he says, succinctly, directly, concisely and clearly find the people that cause, reveal and diagnose problems that you solved. When you solve problems with people, they like you, and if they like you, they want to say, “May I have some of that, please? May I write a check? How do I do it?” That’s what happens.

The other interesting part about that whole element that you’re talking about in terms of solving problems is that an interesting shift happens if you do this well. When we stay in the retail conversation trying to find people who we can solve their problem is very transactional. We get seen and defined by being a service provider.

I haven’t even talked about downstream but think of it from this perspective. When I rolled out my solutions, I caused a whole bunch of other problems. I may as well set up strong referral relationships where if I send them leads and they buy something, I get paid money, which by the way is pure profit. The bottom line is beautiful but this idea of, “If we do this well and we change how our clients, customers, friends, family, community and tribe see us, we are no longer a service provider. We become a trusted advisor. When we become a trusted advisor, that is where the context of our entire being and business shifts and where the struggle disappears.” Our phrase, JVology, is the perfect mix of people, fun and profit. That happens when you become a trusted advisor.

Let’s say those words again. People fun, FUNN and prophet. Jay spells prophet because he is.

A dear friend of mine, Steve Olsher, used to do internet prophets spelled in that manner.

He is prophetically offering to the world the formula that work. What Jay is discussing here is not something he thought about. He has an interesting idea. We’re talking about tested, proven with not just tens, not just hundreds but thousands of businesses and business owners who have been able to shift. They pronounce that F in there. They know how to shift their thinking enough and understand the business what I call T and T, Transactional and Transformational.

Transactional is something that happens. One person, person from another person, they only do it because they want the solution to their problem, but it’s transformational for both people because you created a relationship. If you sell something to someone or someone buys something from someone, there’s a transformation in the relationship. It’s no longer an exchange of currency or something else. That T and T is what happens with JVology. That’s the genius of what Jay does.

That’s why I am so honored and humbled that you’ve made the time to come onto the show here and share what it is that you do. Everybody is in business. I don’t care if you’re an employee. You’re in business. The business is called you. Remember, the whole premise of this show is about you becoming the best you possible. That’s what you want. You want to be the best you. If you’re an employee, you should be thinking that you’re an entrepreneur. If you’re an entrepreneur, you should be thinking, “How do I build nets?” Nets cause networking. Wherever you are in this space in the world, you’re not alone. You’re part of the all one. That’s what JVology works with and teaches.

Let’s talk about the other side. Why did joint ventures fail? The obvious reason would be they didn’t enter it from heart to heart. They didn’t understand that it’s transactional and transformational. In other words, they didn’t have the right process entering in. They were both looking to make more sales as opposed to creating a flow but from your perspective because you’ve seen it hundreds of times, why do joint ventures fail?

If you’re not willing to contribute, connect, or move the needle in terms of value, there's no way you’re going to attract partners. Share on X

There are three things about failing in terms of this domain. They oftentimes fail before they even start. People can’t get a partner, generally speaking. We’ve been saying this entire process, but we have two core values at JVology. The first of which is we’re better together, which acknowledges that we as human beings are required to designed and have only survived when we collaborate and bring together our network, wisdom, resources, experiences to serve and support one another.

If they don’t believe that, JVs aren’t going to work. The next part where it fails before it starts is we also have this value, which is joint venture is a game of, “I’ll go first.” If I’m not willing to go first, contribute, connect, become relevant and move the needle in terms of value, then there’s no way in which I’m going to attract partners. The only partners I can possibly attract from that perspective are other takers. You put two takers into a JV relationship, and that is a fiasco on wheels.

Everybody, if you’ve been leaning in and didn’t fall off your chair because I asked you to put on your seatbelt, what you received will benefit you for your life. It exists not just in a business situation. It exists in a marriage, family and friendships. If it doesn’t exist in you, then you’re missing out on what we call life. Life is a four-letter word. Living Inspirationally For Eternity. There’s a very famous phrase in business. Change is great. You go first. You’ve heard that. That’s what it’s about.

That isn’t so uncommon in marriages or other things as well, but yes.

People oftentimes get married and get into a situation after 1, 2 or 3 years, even 6 months. “She or he is not doing well.” You go first. You wash the dishes. Don’t ask, “Can I help you?” You wash the dishes. Do something nice. Send a note to your wife. Send your husband a thank you note. Wherever it is, you go first. If you’re willing to say, “I’ll go first,” then you’re putting aside what’s called the ego. You’re going to love this one, Jay. EGO is an acronym that stands for Edging God Out. The more me and less God. Everything knows that God is the essence of goodness. I don’t care what you call God but the point is that if it’s just you, you’re a bunch of pieces of puff. Pinprick will do it.

The point that Jay is going is it’s better together. Not only is it better. In his world, he studies this. Ology, look it up. This stuff works. If you have a proven method for success and you choose not to follow it, we call that a fool. That’s a four-letter word, but if you have a proven method for success and you follow it, we call it a winner. Everybody loves winners, especially winners. Winners enjoy themselves. You have to enjoy yourself in life to be able to be a winner because winners help others. That’s the WHO. Helping others win is the HOW. That’s why people came to Jay and says, “How do you do this?” He finally woke up. He’s been studying and perfecting it.

I’m smiling because there’s so much there to unpack. In terms of failing JVs, one of the ways they failed is they never start because of those things that we talked about. I don’t want to go too far down this road but the next way is that people over commit without the resources to execute. It’s not malicious or any of those sorts of things. I say this phrase all the time, “A steady stream of perfectly qualified leads for free.” Let’s be clear about this. It’s not free. It’s free that we don’t have to pay Facebook and billboard. We didn’t write a check for it, but it takes time, team, relationship building, and investment of who somebody is.

What happen sometimes that people think is, “Bob said he’d promote, be on my podcast and do a Facebook post. Bob said a lot of things.” Bob also has life challenges, caught COVID and had to take care of his aging mother. There are a whole bunch of other things and stuff gets missed because they don’t understand that every one of those pieces requires a person, time, execution, strategic planning, balancing with the rest of our business and the rest of our life. It has a cost. It’s just not directly money.

That’s the next piece where people make agreements with people who don’t necessarily have the systems, process and structures to follow through. It’s 99% of the time not malicious. Bob didn’t follow through. You call Bob and say, “Something seems to be all right. Can I help in any way, shape or form? Do we need to negotiate or juggle?”

When you have that system in place, you’ll be astounded at how people step up to serve. That’s the next place where things go awry. People say yes to things without necessarily the team, structure, know-how, execution of the strategic planning and all of which we help people with at JVology LIVE or live events and all those things. Let’s put a system in place, so this can be easier, smoother and more joyful.

That’s the genius of the reframing, not complaining and blaming. It’s recognizing upfront that it is about a connection called the mind, heart and time. When you recognize that your mind was the one that’s running everything, the heart wants to be a bit of a people and want to do good for other people. You must also have that resource called time, which is by the way, the most valuable and the least elastic item that we have. Time has many definitions of my roles, an acronym, also grateful as a word but it’s the ability to recognize. I wrote a check to Facebook for $1,200. I get X number of ads. If it works great, it does okay but there’s a distance there. You might want to play Facebook. Don’t play at any time. They’ll complain.

The point is I wrote a check but if I have a relationship with Bob or Tom and they didn’t fulfill, people get upset. You have to learn never to be upset because it’s all part of the learning process that enables you to become a fountain. Make sure that when you commit to something, then it’s commitment. The genius of life is it may be better to commit to a smaller yes at the beginning so that you can gain a bigger yes eventually. If you follow what Jay is talking about, read his books, attend his workshops and laboratory, I’m going to say these words out loud. You cannot fail. It’s not possible. Jay, you and the network will it happen. That’s what he said about better together. Isn’t that a wonderful mindset?

I believe that success is inevitable when we put the network, structure, support and our butts on the line. Get moving. It may not work out immediately. In fact, we were talking about the timeframe for true JV success. We live in an instant gratification society. People want to attend an event, meet somebody and next week we’re doing seven fingers. It’s like, “No.”

JOL Jay Fiset | Joint Ventures

Joint Ventures: When you change how your clients, customers, friends, family, community, and tribe see you, you are no longer a service provider. Instead, you become a trusted advisor.

I always tell people, “I spent about a year and a half, almost two years building relationships, going first, contributing before we landed on this Mastermind to Millions course and program that then took off.” It looked like we had one week and did $1 million. It looked like that was this very fast thing that happened. The training program was in development for twenty years. The relationship building process to have some of those big, heavy hits that support us was another two years. People just see the little thing on top. I can get cynical.

Let’s not get cynical. Stay positive because you’re a fountain. What Jay is urging everybody to do is the following. Learn how to breathe. Everybody’s like, “What are you talking about, Barry Shore? I’m breathing. I’m alive.” That’s called lung breathing, shallow breathing. Learn how to do something called diaphragmatic breathing.

Most people in the world can’t pronounce diaphragm. They don’t know where it is. I call it tummy breathing. Breathe in deep from your nose, into your tummy and let it out slowly. When you can do that, four times in a row, you have shifted your whole being and you’ll begin to understand what Jay is talking about. “Time. A-ha.” Slow is a wonderful four-letter word. Fast is a four-letter word. They all come about in their own time.

Without getting skeptical, don’t believe everything you hear in people’s marketing messages. Some of the greatest successes in the overnight successes are 30-year stories if we hear the whole story.

It’s even more FUNN that way because you get to savor it and appreciate it more as we do with you, Jay. Here’s what we’re going to do. I’m going to ask you three quick questions. Number one, will you come back again?

Of course. I love this conversation. Your energy is infectious in a second.

Number two, you have 80 seconds only to answer this question. What is your most fervent desire?

My most fervent desire is to play my role in terms of being an instrument and helping human beings wake up to their mission, purpose and contribution on planet earth and whatever happens after that.

Am I allowed to give you a hug in front of the people around the world? HUG stands for Harmonizing Unlimited Giving. Remember everybody, you’ve tuned in consciously and conscientiously to the show. You did this because you care most of the entire world about you. That’s great. Like you learn, better together, go first and you will incorporate the three fundamentals of life.

Number one, life. Your life has purpose. You need a purpose-driven life. You go mad. In this case, MAD is a great acronym that says, Make A Difference. Be like Jay. Be yourself. Make a difference. Unlock the power and the sequence of everyday words trembling. WWW, What a Wonderful World. SMILE, Seeing Miracles In Life Every day or as my eight-year-old niece say, “Seeing Miracles Everyday Life.” Create the kind of world you want to live in, causing rethinking, enabling all to excel. Shift happens. Pronounce that F and then you wear the choice. Not chance determines your destiny.

Use four-letter words, life, love, hope, grow, free, gift, swim, pray and play. Tell the world FUNN. When you do all that, you will be healthier, happier and wealthier. Who doesn’t want that? Utilize the two most powerful words in English language three times a day consciously and conscientiously. Thank you, as we say thank you to amazing Jay.

Everything you want to know, go to the website It’s all there. There’s a lot there for you to become a fountain in a joint venture, creating that conscious community of choice and becoming a champion for the world. Our blessing to you is go forth, live exuberantly, spread the seeds of joy, happiness, peace and love. Go make a difference.

Thank you, Barry.

About Jay Fiset

Best selling author, student of human nature, avid outdoorsman at 5 star hotels, speaks fluent smart ass, can see and reflect your life mission in 5 minutes flat, loves having 2 sons so he can play with their toys, still fantasizes about his wife after 35 years, loves ideas, but loves results even more, can simultaneously laugh and cry for different reasons at the same time, has never been star struck (but did not get a chance to meet martin Luther King, and there would have been teenage girl screaming if he had).

Jay is the recipient of the Click funnels 2 comma club award (one funnel that generates over 1 million sales), has built multiple 7 figure businesses and in the midst of creating a groundbreaking business relationship building platform driven by Artificial Intelligence.

He is dedicated to instigating a global movement of Conscious Creators and supporting people to organize their life and resources around their passions and gifts.